Jorge Eduardo Fresneda Fernandez
4030 Central Avenue Building (CAB)
About Me
Jorge Fresneda is the Hurlburt Chair Professor and an Associate Professor in Digital Marketing, Marketing Analytics and Sports Analytics at the Martin Tuchman School of Management - NJIT. His research interest expands from the role of information in Online Consumer Reviews as influencing online consumers, to the economic impact derived from the lack of accessibility of e-commerce sites. Jorge has extensive experience as a higher education instructor in the areas of digital marketing and analytics at the undergraduate, master, and doctoral levels.
Education
Ph.D.
; Drexel University
; Marketing
; 2017
M.S. ; UNED (Universidad Nacional de Educacion a Distancia) ; Applied Statistics ; 2014
M.A. ; EAE Business School ; Marketing and Sales Management ; 2010
B.S. ; University of Alcala ; Chemistry ; 2003
M.S. ; UNED (Universidad Nacional de Educacion a Distancia) ; Applied Statistics ; 2014
M.A. ; EAE Business School ; Marketing and Sales Management ; 2010
B.S. ; University of Alcala ; Chemistry ; 2003
Website
Teaching Interests
Marketing Research, Business Analytics, Sports Analytics, Marketing Strategy, Statistics, R Programming, Data Science
Past Courses
BDS 791: DOCTORAL SEMINAR
MGMT 682: BUSINESS RESEARCH METHODS I
MGMT 782: BUSINESS RESEARCH METHODS II
MIS 423: SPORTS MANAGEMENT AND ANALYTICS WITH PYTHON APPLICATION
MRKT 338: PRODUCT DEV & MANAGEMENT
MRKT 360: DIGITAL MARKETING
MRKT 378: MARKETING ANALYTICS
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 631: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
MRKT 645: DIGITAL MARKETING STRATEGY
MRKT 645: INTERNET MARKETING STRATEGY
MRKT 766: SEMINAR IN MRKT ANALYTICS
MGMT 682: BUSINESS RESEARCH METHODS I
MGMT 782: BUSINESS RESEARCH METHODS II
MIS 423: SPORTS MANAGEMENT AND ANALYTICS WITH PYTHON APPLICATION
MRKT 338: PRODUCT DEV & MANAGEMENT
MRKT 360: DIGITAL MARKETING
MRKT 378: MARKETING ANALYTICS
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 631: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
MRKT 645: DIGITAL MARKETING STRATEGY
MRKT 645: INTERNET MARKETING STRATEGY
MRKT 766: SEMINAR IN MRKT ANALYTICS
Research Interests
E-Commerce, Online Customer Reviews, Digital Marketing and Social Media, Statistical Text Analysis, Accessibility of Online Commerce, Applied Bayesian Statistics, Applied Robust Statistics, Data Science Applications (e.g., Healthcare)
Journal Article
Chelsey H. Hill, Fatima Irshaidat, Marina Johnson, Jorge Eduardo Fresneda Fernandez.
2025. "An analytical assessment of sentiment analysis trends and methods through systematic review and topic modeling."
Decision Analytics Journal , vol. 17 , no. 100644 .
Roshani Bharati, Chelsey H. Hill, Jorge Eduardo Fresneda Fernandez. 2025. "From Orders to Opinions: What Consumer Reviews Reveal About Their Online Grocery Shopping Experience During the Pandemic." Electronic Commerce Research .
Chelsey H. Hill, Jorge Eduardo Fresneda Fernandez, Murugan Anandarajan. 2025. "The wisdom of the lexicon crowds: leveraging on decades of lexicon-based sentiment analysis for improved results." Journal of Big Data , vol. 12 , no. 129 .
Simon Bin Akter, Sumya Akter, Rakibul Hasan, Md Mahadi Hasan, Tanmoy Sarkar Pias, Riasat Azim, Jorge Eduardo Fresneda Fernandez, David Eisenberg. 2025. "Optimizing stability of heart disease prediction across imbalanced learning with interpretable Grow Network." Computer Methods and Programs in Biomedicine , vol. 265 , no. 108702 .
Simon Bin Akter, Sumya Akter, Rakibul Hasan, Md Mahadi Hasan, A.M. Tayeful Islam, Pias Tanmoy Sarkar, Jorge Eduardo Fresneda Fernandez, Md. Golam Rabiul Alam, David Eisenberg. 2025. "Early Detection of Subjective Cognitive Decline from Self-Reported Symptoms: An Interpretable Attention-Cost Fusion Approach." Journal of Biomedical Informatics , vol. 162 , no. 104770 .
Roshani Bharati, Chelsey H. Hill, Jorge Eduardo Fresneda Fernandez. 2025. "From Orders to Opinions: What Consumer Reviews Reveal About Their Online Grocery Shopping Experience During the Pandemic." Electronic Commerce Research .
Chelsey H. Hill, Jorge Eduardo Fresneda Fernandez, Murugan Anandarajan. 2025. "The wisdom of the lexicon crowds: leveraging on decades of lexicon-based sentiment analysis for improved results." Journal of Big Data , vol. 12 , no. 129 .
Simon Bin Akter, Sumya Akter, Rakibul Hasan, Md Mahadi Hasan, Tanmoy Sarkar Pias, Riasat Azim, Jorge Eduardo Fresneda Fernandez, David Eisenberg. 2025. "Optimizing stability of heart disease prediction across imbalanced learning with interpretable Grow Network." Computer Methods and Programs in Biomedicine , vol. 265 , no. 108702 .
Simon Bin Akter, Sumya Akter, Rakibul Hasan, Md Mahadi Hasan, A.M. Tayeful Islam, Pias Tanmoy Sarkar, Jorge Eduardo Fresneda Fernandez, Md. Golam Rabiul Alam, David Eisenberg. 2025. "Early Detection of Subjective Cognitive Decline from Self-Reported Symptoms: An Interpretable Attention-Cost Fusion Approach." Journal of Biomedical Informatics , vol. 162 , no. 104770 .
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Conference Proceeding
"Prevalence of Digital Inaccessibility of Retail Job Posts for Disabled Consumers"
AMA Winter Academic Conference, February, 2024.
"Career website inaccessibility for disabled consumers: Challenges & Opportunities"
Society for Business Ethics Annual Meeting, August, 2023.
"Public Policy Origins of Misinformation: Learning From History to Protect Privacy and Personal Freedom"
AMA Marketing and Public Policy Conference, June, 2023.
"Key Opinion Leader (KOL) and Business Growth: A Machine Learning Approach"
2022 Digital Marketing and eCommerce Conference, March, 2022.
"Will online grocery sales continue record pace after Covid-19? Investigating consumer reviews"
AMA Winter Academic Conference, February, 2022.
AMA Winter Academic Conference, February, 2024.
"Career website inaccessibility for disabled consumers: Challenges & Opportunities"
Society for Business Ethics Annual Meeting, August, 2023.
"Public Policy Origins of Misinformation: Learning From History to Protect Privacy and Personal Freedom"
AMA Marketing and Public Policy Conference, June, 2023.
"Key Opinion Leader (KOL) and Business Growth: A Machine Learning Approach"
2022 Digital Marketing and eCommerce Conference, March, 2022.
"Will online grocery sales continue record pace after Covid-19? Investigating consumer reviews"
AMA Winter Academic Conference, February, 2022.
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Conference Paper
"Neuromarketing Techniques to Enhance Consumer Preference Prediction"
Proceedings of the 57th Hawaii International Conference on System Sciences, January (1st Quarter/Winter), 2024.
Proceedings of the 57th Hawaii International Conference on System Sciences, January (1st Quarter/Winter), 2024.
Conference Abstract
"Consumer Sentiments Regarding Curbside Pickup and Home Delivery Channels for Online Grocery Shopping During the Covid-19 Pandemic"
Decision Sciences Institute Annual Conference, November, 2023.
Decision Sciences Institute Annual Conference, November, 2023.
Chapter
David Gefen, Jorge Eduardo Fresneda Fernandez, Kai R. Larsen.
"Trust and Distrust as Artifacts of Language: A Latent Semantic Approach to Studying Their Linguistic Correlates."
In Semantic Algorithms in the Assessment of Attitudes and Personality [E-book] - Arnulf, J. K., Larsen, K. R., Martinsen, O. L., Nimon, K. F., eds.,
"Semantic Algorithms in the Assessment of Attitudes and Personality [E-book],"
Frontiers in Psychology, 2021.
Jorge Eduardo Fresneda Fernandez. "Latent Semantic Analysis in Python." In Practical Text Analytics - Sharda, R. & Chen, H., eds., "Practical Text Analytics – A Content Analysis Perspective to Maximize the Value of Your Text Data," Springer, 2018.
Jorge Eduardo Fresneda Fernandez. "SAS Visual Text Analytics." In Practical Text Analytics - Sharda, R. & Chen, H., eds., "Practical Text Analytics – A Content Analysis Perspective to Maximize the Value of Your Text Data," Springer, 2018.
Jorge Eduardo Fresneda Fernandez. "Latent Semantic Analysis in Python." In Practical Text Analytics - Sharda, R. & Chen, H., eds., "Practical Text Analytics – A Content Analysis Perspective to Maximize the Value of Your Text Data," Springer, 2018.
Jorge Eduardo Fresneda Fernandez. "SAS Visual Text Analytics." In Practical Text Analytics - Sharda, R. & Chen, H., eds., "Practical Text Analytics – A Content Analysis Perspective to Maximize the Value of Your Text Data," Springer, 2018.
Other
"Three Papers on the Role of Information in Online Consumer Reviews"
Drexel University Libraries, June, 2017.
Drexel University Libraries, June, 2017.