Jorge Fresneda Fernandez
Assistant Professor of Digital Marketing and Marketing Analytics, MT School of Management
4030 Central Avenue Building
About Me
Jorge Fresneda is an Assistant Professor in Digital Marketing and Marketing Analytics at the Martin Tuchman School of Management - NJIT. His research interest expands from the role of information in Online Consumer Reviews as influencing online consumers, to the economic impact derived from the lack of accessibility of e-commerce sites. Jorge is the instructor of Product Development and Management and Marketing Analytics (undergraduate) and Digital Marketing Strategy and Marketing Research (MS/MBA) at NJIT.
Education
Ph.D.; Drexel University; Marketing; 2017
M.S.; UNED (Universidad Nacional de Educacion a Distancia); Applied Statistics; 2014
M.A.; EAE Business School; Marketing and Sales Management; 2010
B.S.; University of Alcala; Chemistry; 2003
M.S.; UNED (Universidad Nacional de Educacion a Distancia); Applied Statistics; 2014
M.A.; EAE Business School; Marketing and Sales Management; 2010
B.S.; University of Alcala; Chemistry; 2003
Website
2021 Fall Courses
MRKT 378 - MARKETING ANALYTICS
BDS 792B - PRE-DOCTORAL RESEARCH
MRKT 360 - DIGITAL MARKETING
BDS 725 - INDEPENDENT RESEARCH I
BDS 792B - PRE-DOCTORAL RESEARCH
MRKT 360 - DIGITAL MARKETING
BDS 725 - INDEPENDENT RESEARCH I
Teaching Interests
Marketing Research, Customer Analytics, Business Analytics, Marketing Strategy, Statistics, R Programming
Past Courses
MGMT 682: BUSINESS RESEARCH METHODS I
MRKT 338: PRODUCT DEV & MANAGEMENT
MRKT 378: MARKETING ANALYTICS
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 645: DIGITAL MARKETING STRATEGY
MRKT 766: SEMINAR IN MRKT ANALYTICS
MRKT 338: PRODUCT DEV & MANAGEMENT
MRKT 378: MARKETING ANALYTICS
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 645: DIGITAL MARKETING STRATEGY
MRKT 766: SEMINAR IN MRKT ANALYTICS
Research Interests
E-Commerce, Online Customer Reviews, Digital Marketing and Social Media, Statistical Text Analysis, Accessibility of Online Commerce, Applied Bayesian Statistics, Applied Robust Statistics
Chapter
Gefen, David, & Fresneda Fernandez, Jorge Eduardo, & Larsen, Kai (2021). Trust and Distrust as Artifacts of Language: A Latent Semantic Approach to Studying Their Linguistic Correlates, Semantic Algorithms in the Assessment of Attitudes and Personality [E-book] - Arnulf, J. K., Larsen, K. R., Martinsen, O. L., Nimon, K. F. (Eds.), Frontiers in Psychology. Frontiers in Psychology
Fresneda Fernandez, Jorge Eduardo (2018). Latent Semantic Analysis in Python, Practical Text Analytics - Sharda, R. & Chen, H. (Eds.), Springer. Springer
Fresneda Fernandez, Jorge Eduardo (2018). SAS Visual Text Analytics, Practical Text Analytics - Sharda, R. & Chen, H. (Eds.), Springer. Springer
Fresneda Fernandez, Jorge Eduardo (2018). Latent Semantic Analysis in Python, Practical Text Analytics - Sharda, R. & Chen, H. (Eds.), Springer. Springer
Fresneda Fernandez, Jorge Eduardo (2018). SAS Visual Text Analytics, Practical Text Analytics - Sharda, R. & Chen, H. (Eds.), Springer. Springer
Conference Proceeding
Accessibility of University Athletic Program Websites: Findings and Recommendations from a Two-Year Study
AMA Marketing and Public Policy Conference, June 2021
The Accessibility of University Athletic Program Websites: A Juxtaposition of Policy Issues
AMA Marketing and Public Policy Conference, June 2020
Preliminary Test of the Consumer Normalcy Scale
Academy of Marketing Science Annual Conference, June 2019
Perceived marketplace discrimination: disconfirmed expectations of consumer normalcy and its effect on anti-firm behaviors
AMA Marketing and Public Policy Conference, June 2019
Negative Word of Mouth Effects When Demographics Differ: A Preliminary Test of Substitutional Empathy for the Transgender Community
AMA Marketing and Public Policy Conference, September 2018
All That Glitters is Not Gold: Extracting Product Information from Online Consumer Reviews
INFORMS Annual Meeting, December 2017
AMA Marketing and Public Policy Conference, June 2021
The Accessibility of University Athletic Program Websites: A Juxtaposition of Policy Issues
AMA Marketing and Public Policy Conference, June 2020
Preliminary Test of the Consumer Normalcy Scale
Academy of Marketing Science Annual Conference, June 2019
Perceived marketplace discrimination: disconfirmed expectations of consumer normalcy and its effect on anti-firm behaviors
AMA Marketing and Public Policy Conference, June 2019
Negative Word of Mouth Effects When Demographics Differ: A Preliminary Test of Substitutional Empathy for the Transgender Community
AMA Marketing and Public Policy Conference, September 2018
All That Glitters is Not Gold: Extracting Product Information from Online Consumer Reviews
INFORMS Annual Meeting, December 2017
Journal Article
Fresneda Fernandez, Jorge Eduardo, & Burnham, Thomas, & Hill, Chelsey (2021). Structural Topic Modeling Segmentation: A Method Combining Latent Content and Customer Context. Journal of Marketing Management, 37(7-8), 792-812.
Fresneda Fernandez, Jorge Eduardo, & Gefen, David (2020). Gazing at the Stars Is Not Enough, Look at the Specific Word Entropy Too. Information & Management, 57(8),
Gefen, David, & Fresneda Fernandez, Jorge Eduardo, & Larsen, Kai (2020). Trust and Distrust as Artifacts of Language: A Latent Semantic Approach to Studying their Linguistic Correlates. Frontiers in Psychology section Quantitative Psychology and Measurement, 11, 1-14.
Cohen, Alex, & Fresneda Fernandez, Jorge Eduardo, & Anderson, Rolph (2020). Truth and Consequences About Online Accessibility: What Retailers Need to Understand About Policy and Disabled Consumers. Journal of Consumer Affairs, 54, 854-889.
Fresneda Fernandez, Jorge Eduardo, & Gefen, David (2019). A Semantic Measure of Online Review Helpfulness and the Importance of Message Entropy. Decision Support Systems, 125(113117),
Gefen, David, & Endicott, James , & Fresneda Fernandez, Jorge Eduardo, & Miller, Jacob , & Larsen, Kai (2017). A Guide to Text Analysis with Latent Semantic Analysis in R with Annotated Code Studying Online Reviews and the Stack Exchange Community. Communications of the Association for Information Systems, 41(1), 450-496.
Fresneda Fernandez, Jorge Eduardo, & Gefen, David (2020). Gazing at the Stars Is Not Enough, Look at the Specific Word Entropy Too. Information & Management, 57(8),
Gefen, David, & Fresneda Fernandez, Jorge Eduardo, & Larsen, Kai (2020). Trust and Distrust as Artifacts of Language: A Latent Semantic Approach to Studying their Linguistic Correlates. Frontiers in Psychology section Quantitative Psychology and Measurement, 11, 1-14.
Cohen, Alex, & Fresneda Fernandez, Jorge Eduardo, & Anderson, Rolph (2020). Truth and Consequences About Online Accessibility: What Retailers Need to Understand About Policy and Disabled Consumers. Journal of Consumer Affairs, 54, 854-889.
Fresneda Fernandez, Jorge Eduardo, & Gefen, David (2019). A Semantic Measure of Online Review Helpfulness and the Importance of Message Entropy. Decision Support Systems, 125(113117),
Gefen, David, & Endicott, James , & Fresneda Fernandez, Jorge Eduardo, & Miller, Jacob , & Larsen, Kai (2017). A Guide to Text Analysis with Latent Semantic Analysis in R with Annotated Code Studying Online Reviews and the Stack Exchange Community. Communications of the Association for Information Systems, 41(1), 450-496.