Jorge Fresneda Fernandez
Jorge Fresneda Fernandez
Assistant Professor of Digital Marketing and Marketing Analytics, MT School of Management
PhD Program Co-Director
PhD Program Co-Director
4030 Central Avenue Building
About Me
Jorge Fresneda is an Assistant Professor in Digital Marketing and Marketing Analytics at the Martin Tuchman School of Management - NJIT. His research interest expands from the role of information in Online Consumer Reviews as influencing online consumers, to the economic impact derived from the lack of accessibility of e-commerce sites. Jorge is the instructor of Product Development and Management and Marketing Analytics (undergraduate) and Digital Marketing Strategy and Marketing Research (MS/MBA) at NJIT.
Education
Ph.D.; Drexel University; Marketing; 2017
M.S.; UNED (Universidad Nacional de Educacion a Distancia); Applied Statistics; 2014
M.A.; EAE Business School; Marketing and Sales Management; 2010
B.S.; University of Alcala; Chemistry; 2003
M.S.; UNED (Universidad Nacional de Educacion a Distancia); Applied Statistics; 2014
M.A.; EAE Business School; Marketing and Sales Management; 2010
B.S.; University of Alcala; Chemistry; 2003
Website
2023 Fall Courses
MRKT 378 - MARKETING ANALYTICS
BDS 792B - PRE-DOCTORAL RESEARCH
MRKT 360 - DIGITAL MARKETING
BDS 725 - INDEPENDENT RESEARCH I
BDS 790A - DOCTORAL DISSERTATION & RES
BDS 792B - PRE-DOCTORAL RESEARCH
MRKT 360 - DIGITAL MARKETING
BDS 725 - INDEPENDENT RESEARCH I
BDS 790A - DOCTORAL DISSERTATION & RES
Teaching Interests
Marketing Research, Customer Analytics, Business Analytics, Marketing Strategy, Statistics, R Programming
Past Courses
MGMT 682: BUSINESS RESEARCH METHODS I
MGMT 782: BUSINESS RESEARCH METHODS II
MRKT 338: PRODUCT DEV & MANAGEMENT
MRKT 360: DIGITAL MARKETING
MRKT 378: MARKETING ANALYTICS
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 631: MARKETING RESEARCH
MRKT 645: DIGITAL MARKETING STRATEGY
MRKT 645: INTERNET MARKETING STRATEGY
MRKT 766: SEMINAR IN MRKT ANALYTICS
MGMT 782: BUSINESS RESEARCH METHODS II
MRKT 338: PRODUCT DEV & MANAGEMENT
MRKT 360: DIGITAL MARKETING
MRKT 378: MARKETING ANALYTICS
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 631: MARKETING RESEARCH
MRKT 645: DIGITAL MARKETING STRATEGY
MRKT 645: INTERNET MARKETING STRATEGY
MRKT 766: SEMINAR IN MRKT ANALYTICS
Research Interests
E-Commerce, Online Customer Reviews, Digital Marketing and Social Media, Statistical Text Analysis, Accessibility of Online Commerce, Applied Bayesian Statistics, Applied Robust Statistics
Conference Proceeding
Career website inaccessibility for disabled consumers: Challenges & Opportunities
Society for Business Ethics Annual Meeting, August 2023
Public Policy Origins of Misinformation: Learning From History to Protect Privacy and Personal Freedom
AMA Marketing and Public Policy Conference, June 2023
Key Opinion Leader (KOL) and Business Growth: A Machine Learning Approach
2022 Digital Marketing and eCommerce Conference, March 2022
Will online grocery sales continue record pace after Covid-19? Investigating consumer reviews
AMA Winter Academic Conference, February 2022
Accessibility of University Athletic Program Websites: Findings and Recommendations from a Two-Year Study
AMA Marketing and Public Policy Conference, June 2021
Society for Business Ethics Annual Meeting, August 2023
Public Policy Origins of Misinformation: Learning From History to Protect Privacy and Personal Freedom
AMA Marketing and Public Policy Conference, June 2023
Key Opinion Leader (KOL) and Business Growth: A Machine Learning Approach
2022 Digital Marketing and eCommerce Conference, March 2022
Will online grocery sales continue record pace after Covid-19? Investigating consumer reviews
AMA Winter Academic Conference, February 2022
Accessibility of University Athletic Program Websites: Findings and Recommendations from a Two-Year Study
AMA Marketing and Public Policy Conference, June 2021
SHOW MORE
Journal Article
Cohen, Alex, & Fresneda Fernandez, Jorge Eduardo, & Anderson, Rolph (2023). How inaccessible retail websites affect blind and low vision consumers: their perceptions and responses. Journal of Service Theory and Practice, 33(3), 329-351.
Ping, Yanni , & Hill, Chelsey, & Zhu, Yun , & Fresneda Fernandez, Jorge Eduardo (2022). Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach. Electronic Commerce Research, 23, 1459–1484.
Akter, Sumya, & Prodhan, Rumman Ahmed, & Pias, Tanmoy, & Eisenberg, David , & Fresneda Fernandez, Jorge Eduardo (2022). M1M2: Deep Learning-Based Real-Time Emotion Recognition from Neural Activity. Sensors, 22(8467),
Tanmoy Sarkar, Pias, & Eisenberg, David, & Fresneda Fernandez, Jorge Eduardo (2022). Accuracy Improvement of Vehicle Recognition by Using Smart Device Sensors. Sensors, 22(4397),
Fresneda Fernandez, Jorge Eduardo, & Hui, Jeremy, & Hill, Chelsey (2022). Market Segmentation in the Emoji Era. Communications of the ACM, 65(4), 105–112.
Ping, Yanni , & Hill, Chelsey, & Zhu, Yun , & Fresneda Fernandez, Jorge Eduardo (2022). Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach. Electronic Commerce Research, 23, 1459–1484.
Akter, Sumya, & Prodhan, Rumman Ahmed, & Pias, Tanmoy, & Eisenberg, David , & Fresneda Fernandez, Jorge Eduardo (2022). M1M2: Deep Learning-Based Real-Time Emotion Recognition from Neural Activity. Sensors, 22(8467),
Tanmoy Sarkar, Pias, & Eisenberg, David, & Fresneda Fernandez, Jorge Eduardo (2022). Accuracy Improvement of Vehicle Recognition by Using Smart Device Sensors. Sensors, 22(4397),
Fresneda Fernandez, Jorge Eduardo, & Hui, Jeremy, & Hill, Chelsey (2022). Market Segmentation in the Emoji Era. Communications of the ACM, 65(4), 105–112.
SHOW MORE
Chapter
Gefen, David, & Fresneda Fernandez, Jorge Eduardo, & Larsen, Kai (2021). Trust and Distrust as Artifacts of Language: A Latent Semantic Approach to Studying Their Linguistic Correlates, Semantic Algorithms in the Assessment of Attitudes and Personality [E-book] - Arnulf, J. K., Larsen, K. R., Martinsen, O. L., Nimon, K. F. (Eds.), Frontiers in Psychology. Frontiers in Psychology
Fresneda Fernandez, Jorge Eduardo (2018). Latent Semantic Analysis in Python, Practical Text Analytics - Sharda, R. & Chen, H. (Eds.), Springer. Springer
Fresneda Fernandez, Jorge Eduardo (2018). SAS Visual Text Analytics, Practical Text Analytics - Sharda, R. & Chen, H. (Eds.), Springer. Springer
Fresneda Fernandez, Jorge Eduardo (2018). Latent Semantic Analysis in Python, Practical Text Analytics - Sharda, R. & Chen, H. (Eds.), Springer. Springer
Fresneda Fernandez, Jorge Eduardo (2018). SAS Visual Text Analytics, Practical Text Analytics - Sharda, R. & Chen, H. (Eds.), Springer. Springer