Melodi Guilbault

Associate Dean, Martin Tuchman School of Management
About Me
Industry experience.Experienced administrator. Passionate educator.
Education
B.S.; University of North Carolina at Greensboro; Mathematics
D.B.A.; Anderson University; Marketing
M.B.A.; Queens University of Charlotte
Teaching Interests
Marketing
Past Courses
ACCT 115: FUND OF FINANCIAL ACCOUNTING
ACCT 117: PRINCIPLES OF FIN ACCOUNTNG
FIN 315: FUND OF CORPORATE FINANCE
MGMT 399: CAREER PLANNING
MGMT 699: ST IN MANAGEMENT
MRKT 330: PRINCIPLES OF MARKETING
MRKT 331: CONSUMER INSIGHTS
MRKT 331: CONSUMER-BUYER BEHAVIOR
MRKT 331: CUSTOMER INSIGHTS
MRKT 332: ADVERTIS THEORY & TECHN
Research Interests
Marketing, Higher Education Marketing, Information Literacy, Big Data and Marketing, Social Entrepreneurship, Customer Satisfaction.
Journal Article
Gulhan Bizel, Mary Kate Naatus, Melodi D. Guilbault. 2025. "TikTok or Not TikTok: Students’ TikTok Utilization and Academic Engagement." Journal of Education and Learning, vol. 15, no. 1, pp. 54.
Vesna Vlaisavljevic, Shanthi Gopalakrishnan, Haisu Zhang, Carmen Cabello-Medina, Melodi D. Guilbault. 2022. "Dancing with wolves: how R&D human capital can benefit from coopetition." R&D Management, vol. 52, no. 3, pp. 449-464.
Melodi D. Guilbault, Michael A. Ehrlich. 2017. "What Colleges can do to Enhance Financial Literacy of Students." Journal of Financial Education.
Shanthi Gopalakrishnan, Melodi D. Guilbault, Abhoy Ojha. 2017. "A View from the Vendor’s Side: Factors that Determine Satisfaction." South Asian Journal of Business Studies .
Melodi D. Guilbault. 2017. "Students as Customers in Higher Education: The (Controversial) Debate Needs to End." Journal of Retailing and Consumer Services.
Melodi D. Guilbault. 2016. "Students as Customers: Reframing the Debate." Journal of Marketing for Higher Education/Taylor & Francis, no. Special Issue.
Conference Proceeding
"Drivers of vendor satisfaction with clients in IT outsourcing relationships"
IEEE, September, 2016.
"Drivers of Vendor Satisfaction with Clients in IT Outsourcing Relationships"
PICMET, August, 2016.
"Co-creation of luxury apparel brands: A Cross cultural examination"
ICCMI 2017, July (3rd Quarter/Summer), 2016.
"Embedding information literacy in a marketing course"
World Business Congress, In Advances in Global Business (Proceedings of the IMDA Conference, June, 2016.
"Integrating client-sponsored projects into marketing and entrepreneurship classes"
Marketing Management Association , September, 2015.
"Students as Customers: The Debate Needs to End"
International Conference on Contemporary Marketing Issues.
Other
" The role of alliance diversity, organizational and human capital in building alliance capability– A Multi-Country study of Small Biotechnology Companies. "
June, 2016.