Haisu Zhang
Associate Professor of Marketing and Entrepreneurship, MT School of Management
Martin Tuchman ’62 Chair
Martin Tuchman ’62 Chair
4031 Central Avenue Building (CAB)
About Me
Dr. Haisu Zhang is Martin Tuchman '62 Chair and Associate Professor of Marketing and Entrepreneurship at Martin Tuchman School of Management. His current research interests include product innovation, crowdfunding, and technology entrepreneurship. His research has been published in 20 academic journals and trade magazines and has been cited by scholars from over 50 countries. Dr. Zhang is an active member of the international academic community. He serves as an associate editor and a member of the editorial review board of several leading academic journals.
Education
Ph.D.
; University of Illinois at Chicago
; Business Administration
; 2012
M.B.A. ; Purdue University-Calumet Campus ; Management ; 2006
B.S. ; Beijing Technology and Business University ; Business Management ; 2004
M.B.A. ; Purdue University-Calumet Campus ; Management ; 2006
B.S. ; Beijing Technology and Business University ; Business Management ; 2004
Awards & Honors
2024 Best Reviewer, Journal of Product Innovation Management
2024 Active Learning Grant, Institute for Teaching Excellence (NJIT)
2022 Bright Ideas Award, New Jersey Collegiate Business Administration Association
2020 Best Reviewer, Journal of Product Innovation Management
2020 Best Paper (Innovation Track), AMA Summer Academic Conference
2020 Faculty Research Award, Martin Tuchman School of Management
2020 Teaching Excellence Award, Martin Tuchman School of Management
2019 Teaching Excellence Award, Martin Tuchman School of Management
2018 Faculty Research Award, Martin Tuchman School of Management
2017 Best Paper Award, JPIM Research Forum
2016 Best Reviewer Award, JPIM Research Forum
2014 Best Reviewer Award, JPIM Research Forum
2025 Fall Courses
MRKT 632 - STRATEGIC MRKT MANAGEMENT
BDS 725 - INDEPENDENT STUDY I
MRKT 470 - DATA-DRIVEN MKTG DEC MAKING
BDS 726 - INDEPENDENT STUDY II
BDS 790A - DOCTORAL DISSERTATION & RES
BDS 792B - PRE-DOCTORAL RESEARCH
BDS 725 - INDEPENDENT STUDY I
MRKT 470 - DATA-DRIVEN MKTG DEC MAKING
BDS 726 - INDEPENDENT STUDY II
BDS 790A - DOCTORAL DISSERTATION & RES
BDS 792B - PRE-DOCTORAL RESEARCH
Teaching Interests
Innovation Management; Marketing Research; Marketing Strategy; Product/Brand Management;
Past Courses
BDS 791: DOCTORAL SEMINAR
MGMT 480: MANAGING EST & EMERG TECH
MGMT 480: MANAGING TECH & INNOVATION
MGMT 480: MANAGING TECHNOLOGY AND INNOVATION
MGMT 682: BUSINESS RESEARCH METHODS I
MRKT 330: PRINCIPLES OF MARKETING
MRKT 430: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
MRKT 636: DES/DEV HIGH TECH PROD
MGMT 480: MANAGING EST & EMERG TECH
MGMT 480: MANAGING TECH & INNOVATION
MGMT 480: MANAGING TECHNOLOGY AND INNOVATION
MGMT 682: BUSINESS RESEARCH METHODS I
MRKT 330: PRINCIPLES OF MARKETING
MRKT 430: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
MRKT 636: DES/DEV HIGH TECH PROD
Research Interests
Marketing Strategy; Innovation and New Product Development; Crowdfunding; Marketing-Entrepreneurship Interface
Journal Article
Haisu Zhang.
2025. "Navigating Post-Crowdfunding Commercialization: Launch Decision, Market Sales, and Product Survival."
Journal of the Academy of Marketing Science .
Tereza Dean, Haisu Zhang, Yazhen Xiao. 2024. "Customer Involvement in Co-Development: Problem-Solving and Decision-Making in New Product Development." European Journal of Marketing , vol. 58 , no. 6 , pp. 1520-1542.
Tereza Dean, Haisu Zhang, Yazhen Xiao. 2023. "Use Big Data to Leverage Customer Need Diversity for Radical Innovation." Journal of Marketing Management , vol. 39 , no. 15-16 , pp. 1620-1644.
Vesna Vlaisavljevic, Shanthi Gopalakrishnan, Haisu Zhang, Carmen Cabello-Medina, Melodi D. Guilbault. 2022. "Dancing with wolves: how R&D human capital can benefit from coopetition." R&D Management , vol. 52 , no. 3 , pp. 449-464.
Tereza Dean, Haisu Zhang, Yazhen Xiao. 2022. "The role of complexity in the Valley of Death and radical innovation performance." Technovation , vol. 109 , pp. 102160.
Tereza Dean, Haisu Zhang, Yazhen Xiao. 2024. "Customer Involvement in Co-Development: Problem-Solving and Decision-Making in New Product Development." European Journal of Marketing , vol. 58 , no. 6 , pp. 1520-1542.
Tereza Dean, Haisu Zhang, Yazhen Xiao. 2023. "Use Big Data to Leverage Customer Need Diversity for Radical Innovation." Journal of Marketing Management , vol. 39 , no. 15-16 , pp. 1620-1644.
Vesna Vlaisavljevic, Shanthi Gopalakrishnan, Haisu Zhang, Carmen Cabello-Medina, Melodi D. Guilbault. 2022. "Dancing with wolves: how R&D human capital can benefit from coopetition." R&D Management , vol. 52 , no. 3 , pp. 449-464.
Tereza Dean, Haisu Zhang, Yazhen Xiao. 2022. "The role of complexity in the Valley of Death and radical innovation performance." Technovation , vol. 109 , pp. 102160.
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Magazine/Trade Publication
"Disruption Reaches Healthcare: The Sector is Being Shaken Up by Digital Innovations"
Adweek, October (4th Quarter/Autumn), 2019.
Adweek, October (4th Quarter/Autumn), 2019.