Raja Roy

Associate Professor, Martin Tuchman School of Management
About Me
Raja Roy (Associate Professor, Innovation and Entrepreneurship) earned his Ph.D. in Strategic Management from the University of Pittsburgh. His research focuses on technological innovations in high-tech industries and entrepreneurship. Through his research on machine tools, robotics, image sensors, and spacecraft, he has examined the processes by which established organizations create breakthrough innovations and how small entrepreneurial firms disrupt established firms. He has published 20 research papers in peer-reviewed journals, including 10 in FT50-listed journals. He was invited by NASA to present his research at three seminars and served as a panelist at the National Academy of Sciences seminar on NASA's Discovery and New Frontiers Programs. His recent publications include two FT50 papers in 2025, both analyzing NASA's processes for designing the Space Shuttle. Currently, he is researching NASA's design of the Ingenuity Martian helicopter. With his Ph.D. student and colleague, he examined how unicorn startups differ from other startups, providing unique insights that only a few faculty members worldwide can share with undergraduate and graduate entrepreneurship students. In his research on A.I., he is applying the insights from his research on industrial robotics, which explored the shakeout of American firms during the first A.I. gold rush v.1 in the 1970s and 1980s, to predict which firms are likely to survive when the current A.I. gold rush v.2 boom turns to bust.
Education
Ph.D.; University of Pittsburgh; Strategic Management; 2003
M.B.A.; Indian Institute of Foreign Trade; International Marketing; 1995
B.E.; Jadacpur University; Production Engineering; 1991
Website
https://www.youtube.com/@Raja_NJIT
2026 Fall Courses
BDS 790A - DOCTORAL DISSERTATION & RES
MRKT 636 - DES/DEV HIGH TECH PROD
BDS 792B - PRE-DOCTORAL RESEARCH
BDS 725 - INDEPENDENT RESEARCH I
MGMT 480 - MANAGING TECH & INNOVATION
Teaching Interests
Strategic Technology and Innovation Management.
High-Tech New Product Development.
Past Courses
BDS 791: DOCTORAL SEMINAR
ENTR 410: NEW VENTURE MANAGEMENT
ENTR 485: ST IN ENTREPRENEURSHIP
MGMT 480: MANAGING EST & EMERG TECH
MGMT 480: MANAGING TECH & INNOVATION
MGMT 480: MANAGING TECHNOLOGY AND INNOVATION
MGMT 492: BUSINESS POLICY
MGMT 620: MANAGEMENT OF TECHNOLOGY
MGMT 620: STRATEGIC MANAGEMENT OF TECHNOLOGICAL INNOVATION
MGMT 692: STRATEGIC MANAGEMENT
Research Interests
Breakthrough Technological Innovation.
Disruptive Technological Change.
Journal Article
Raja Roy. 2025. " Creating a breakthrough invention: NASA’s internal knowledge generation for the Space Shuttle.." .
Raja Roy. 2025. "Governance of knowledge development in a public-private partnership: NASA’s efforts to design the Space Shuttle. ." .
Raja Roy. 2023. "Socialized leadership and improvisational responding to COVID-19 supply voids,." .
Raja Roy. 2022. "Boundary conditions of the mutual forbearance hypothesis: Impact of technology evolution on multimarket competition." .
Raja Roy. 2021. "Impact of entrepreneurs’ full-time versus hybrid employment and social connections on new venture survival: A US-India comparison." .
Raja Roy. 2021. "Knowledge transfer in the pre-commercialization phase of a new industry: Star scientists’ (im)mobility in the presence of a potential lead user." .
Conference Proceeding
"The IPO Exit Window How Unicorn Ventures choose their focus and make acquisitions as they age."
Proceedings of the EAM Conference, May, 2023.
"The IPO exit Window: How Unicorn ventures choose their focus to make acquisitions they age."
EAM Proceedings 2023, May, 2023.
Chapter
Raja Roy, Mazhar Islam. "Nuanced Role of Relevant Prior Experience: Sales Takeoff of Disruptive Products and Product Innovation with Disrupted Technology in Industrial Robotics." pp. 81-111. Emerald Publishing Limited, 2017.