Cristian Borcea
Professor, Computer Science
- cristian.m.borcea@njit.edu
- 973-596-2866
- 5713 Guttenberg Information Technologies Center (GITC)
About Me
Cristian is a Professor in the CS Department at NJIT, where he has been since receiving his Ph.D. from Rutgers University in 2004. He has a visiting professor appointment at National Institute of Informatics, Tokyo, Japan.
Education
Ph.D.; Rutgers University-New Brunswick; Computer Science; 2004
M.S.; Rutgers University-New Brunswick; Computer Science; 2002
M.S.; Politehnica University of Bucharest; Computer Science; 1997
B.S.; Politehnica University of Bucharest; Computer Science; 1996
Website
2026 Fall Courses
CS 643 - CLOUD COMPUTING
CS 700B - MASTER'S PROJECT
IS 491 - SENIOR PROJECT - IS
IS 700B - MASTER'S PROJECT
IT 488 - INDEPENDENT STUDY
CS 488 - INDEPENDENT STUDY IN CS
CS 701B - MASTER'S THESIS
IS 489 - INFO UNDERGRAD THESIS RESEARCH
IS 726 - INDEPENDENT STUDY II
IS 792 - PRE-DOCTORAL RESEARCH
CS 489 - COMPUTER SCIENCE RESEARCH PROJ
CS 726 - INDEPENDENT STUDY II
IS 488 - INDEPENDENT STUDY IN INFO
IS 701B - MASTER'S THESIS
IS 725 - INDEPENDENT STUDY I
IS 776 - IS RESEARCH STUDY
IS 790A - DOCT DISSERTATION & RES
CS 790A - DOCT DISSERTATION & RES
CS 725 - INDEPENDENT STUDY I
CS 792 - PRE-DOCTORAL RESEARCH
Teaching Interests
Cristian teaches classes on cloud computing, networking, and mobile computing.
Past Courses
CS 643: CLOUD COMPUTING
CS 656: INTRNET&HIGHER LAYER PRO
CS 698: ST:
CS 698: ST:ADV WEB/DISTRIBUTED SYSTEMS
CS 756: MOBILE COMPTNG & SENSOR NTWRK
CS 756: MOBILE COMPUTING & SENSOR NETWR
CS 786: SEL TOP IN COM INF SCI II
Research Interests
Cristian research interests include: mobile computing & sensing; ad hoc & vehicular networks; distributed systems & cloud computing; and computational advertising.
Conference Proceeding
"A Longitudinal Study of Extended User IDs in the Online Advertising Ecosystem"
ACM Internet Measurement Conference 2026, October (4th Quarter/Autumn), 2026.
ACM Internet Measurement Conference 2026, October (4th Quarter/Autumn), 2026.
"How Generative AI Disrupts Search: An Empirical Study of Google Search, Gemini, and AI Overviews"
ACM SIGIR Conference on Research and Development in Information Retrieval., July (3rd Quarter/Summer), 2026.
ACM SIGIR Conference on Research and Development in Information Retrieval., July (3rd Quarter/Summer), 2026.
"Multilingual Disparities in LLM-Based Safety Judgments: Evidence from Brand Safety Applications"
The 1st Workshop on Multilinguality in the Era of Large Language Models, associated with ACL, July (3rd Quarter/Summer), 2026.
The 1st Workshop on Multilinguality in the Era of Large Language Models, associated with ACL, July (3rd Quarter/Summer), 2026.
"Inconsistencies in Classification of Online News Articles: A Call for Common Standards in Brand Safety Services"
Proceedings of the Twentieth International AAAI Conference on Web and Social Media (ICWSM), May, 2026.
Proceedings of the Twentieth International AAAI Conference on Web and Social Media (ICWSM), May, 2026.
"Using Salient Object Detection to Identify Manipulative Cookie Banners that Circumvent GDPR"
Proceedings of the International AAAI Conference on Web and Social Media (ICWSM), May, 2026.
Proceedings of the International AAAI Conference on Web and Social Media (ICWSM), May, 2026.
"A Study of GDPR Compliance under the Transparency and Consent Framework"
International World Wide Web Conference (Web 2024), May, 2024.
International World Wide Web Conference (Web 2024), May, 2024.
"Reserve Price Optimization in First-Price Auctions via Multi-Task Learning"
ICDM 2023: 23rd IEEE International Conference on Data Mining, December, 2023.
ICDM 2023: 23rd IEEE International Conference on Data Mining, December, 2023.
"GoPlaces: An App for Personalized Indoor Place Prediction"
The 20th IEEE International Conference on Mobile Ad-Hoc and Smart Systems (MASS 2023), September, 2023.
The 20th IEEE International Conference on Mobile Ad-Hoc and Smart Systems (MASS 2023), September, 2023.
"Zone-based Federated Learning for Mobile Sensing Data"
The 21st IEEE International Conference on Pervasive Computing and Communications (PerCom 2023), March, 2023.
The 21st IEEE International Conference on Pervasive Computing and Communications (PerCom 2023), March, 2023.
"Complement Sparsification: Low-Overhead Model Pruning for Federated Learning"
The 37th AAAI Conference on Artificial Intelligence, February, 2023.
The 37th AAAI Conference on Artificial Intelligence, February, 2023.
"Indoor Place Prediction on Smart Phones"
20th ACM Conference on Embedded Networked Sensor Systems (SenSys 2022), November, 2022.
20th ACM Conference on Embedded Networked Sensor Systems (SenSys 2022), November, 2022.
"Federated Meta-Location Learning for Fine-Grained Location Prediction"
IEEE International Conference on Big Data (IEEE BigData 2021), December, 2021.
IEEE International Conference on Big Data (IEEE BigData 2021), December, 2021.
"Cellular Network Traffic Prediction Incorporating Handover: A Graph Convolutional Approach"
The 17th Annual IEEE International Conference on Sensing, Communication and Networking (SECON), June, 2020.
The 17th Annual IEEE International Conference on Sensing, Communication and Networking (SECON), June, 2020.
"To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement"
Proceedings of The Web Conference 2020, April (2nd Quarter/Spring), 2020.
Proceedings of The Web Conference 2020, April (2nd Quarter/Spring), 2020.
"Ad Blocking Whitelist Prediction for Online Publishers"
The 2019 IEEE International Conference on Big Data (IEEE Big Data), December, 2019.
The 2019 IEEE International Conference on Big Data (IEEE Big Data), December, 2019.
"Multi-Destination Vehicular Route Planning with Parking and Traffic Constraints"
Proc. of the 16th EAI International Conference on Mobile and Ubiquitous Systems: Computing, Networking and Services (Mobiquitous '19), November, 2019.
Proc. of the 16th EAI International Conference on Mobile and Ubiquitous Systems: Computing, Networking and Services (Mobiquitous '19), November, 2019.
"Reserve Price Failure Rate Prediction with Header Bidding in Display Advertising"
The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2019), August, 2019.
The 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2019), August, 2019.
"MEFS: Mobile Edge File System for Edge-Assisted Mobile Apps"
20th IEEE International Symposium on a World of Wireless, Mobile and Multimedia Networks (IEEE WoWMoM 2019), June, 2019.
20th IEEE International Symposium on a World of Wireless, Mobile and Multimedia Networks (IEEE WoWMoM 2019), June, 2019.
" Packaging and Sharing Machine Learning Models via the Acumos Open Platform"
The 17th IEEE International Conference on Machine Learning and Applications (ICMLA 2018), December, 2018.
The 17th IEEE International Conference on Machine Learning and Applications (ICMLA 2018), December, 2018.
"Collaborative Offloading for Distributed Mobile-Cloud Apps"
6th IEEE International Conference on Mobile Cloud Computing, Services, and Engineering (MobileCloud 2018), March, 2018.
6th IEEE International Conference on Mobile Cloud Computing, Services, and Engineering (MobileCloud 2018), March, 2018.
"Sentio: Distributed Sensor Virtualization for Mobile Apps"
IEEE International Conference on Pervasive Computing and Communication (PerCom) 2018, March, 2018.
IEEE International Conference on Pervasive Computing and Communication (PerCom) 2018, March, 2018.
"Cooperative System for Free Parking Assignment"
The IEEE Vehicular Networking Conference (VNC), November, 2017.
The IEEE Vehicular Networking Conference (VNC), November, 2017.
"Ad Blocking and Counter-Ad Blocking: Analysis of Online Ad Blocker Users"
In Proceedings of the 23rd Americas Conference on Information Systems (AMCIS), August, 2017.
In Proceedings of the 23rd Americas Conference on Information Systems (AMCIS), August, 2017.
Journal Article
Michael K. Chen, Shuai Zhao, Cristian M. Borcea, Yi Chen. 2025. "A field study on the impact of the counter ad-blocking wall strategy on user engagement." Decision Support Systems , vol. 198.
Xiaopeng Jiang, Han Hu, Thinh On, Phung Lai, Vijaya Mayyuri, An Chen, Devu Shila, Adriaan Larmuseau, Ruoming Jin, Cristian M. Borcea, Hai Nhat Phan. 2024. "FLSys: Toward an Open Ecosystem for Federated Learning Mobile Apps." IEEE Transactions on Mobile Computing (IEEE TMC).
Shuai Zhao, Michael Chen, Cristian M. Borcea, Yi Chen. 2023. "Personalized Dynamic Counter Ad-Blocking Using Deep Learning." IEEE Transactions on Knowledge and Data Engineering, vol. 35, no. 8, pp. 14.
Abeer Hakeem, Reza Curtmola, Xiaoning Ding, Borcea. 2021. "DFPS: A Distributed Mobile System for Free Parking Assignment." IEEE Transactions on Mobile Computing.
Dai Hai Ton That, Iulian Sandu Popa, Karine Zeitouni, Cristian M. Borcea. 2021. "Mobile Participatory Sensing with Strong Privacy Guarantees Using Secure Probes." Springer GeoInformatica, vol. 25, pp. pages 533–580.
Chang Guo, Demin Li, Guanglin Zhang, Xiaoning Ding, Reza Curtmola, Cristian M. Borcea. 2020. " Dynamic Interior Point Method for Vehicular Traffic Optimization." IEEE Transactions on Vehicular Technology, vol. 69, no. 5, pp. 4855 - 4868.
Nafize Paiker, Jianchen Shan, Cristian M. Borcea, Narain Gehani, Reza Curtmola, Xiaoning Ding. 2020. "Design and Implementation of an Overlay File System for Cloud-Assisted Mobile Apps." IEEE Transactions on Cloud Computing, pp. 14 pages.
Hillol Debnath, Mohammad A Khan, Nafize Paiker, Xiaoning Ding, Narain Gehani, Reza Curtmola, Cristian M. Borcea. 2019. "The Moitree Middleware for Distributed Mobile-Cloud Computing." Elsevier Journal of Systems and Software, vol. 157.
Chong Wang, Shuai Zhao, Achir Kalra, Cristian M. Borcea, Yi Chen. 2019. "Webpage Depth Viewability Prediction using Deep Sequential Neural Networks." IEEE Transactions on Knowledge and Data Engineering (TKDE), vol. 31, no. 3, pp. 601-614.
Chong Wang, Shuai Zhao, Achir Kalra, Cristian M. Borcea, Yi Chen. 2018. "Predictive Models and Analysis for Webpage Depth-level Dwell Time." Journal of the Association for Information Science and Technology (JASIST), vol. 69, no. 8, pp. 1007-1022.
Chong Wang, Achir Kalra, Li Zhou, Cristian M. Borcea, Yi Chen. 2017. "Probabilistic Models For Ad Viewability Prediction On The Web." IEEE Transactions on Knowledge and Data Engineering (TKDE), vol. 29, no. 9, pp. 2012 - 2025.
Cristian M. Borcea, Arnab Gupta, Yuriy Polyakov, Gerard W. Ryan, Kurt R. Rohloff. 2017. "PICADOR: End-to-End Encrypted Publish-Subscribe Information Distribution with Proxy Re-Encryption." Elsevier Future Generation Computer Systems, vol. 71, pp. 177-191.
Mohammad Khan, Laurent Yeh, Karine Zeitouni, Cristian M. Borcea. 2017. "MobiStore: A system for efficient mobile P2P data sharing." Springer Peer-to-Peer Networking and Applications, vol. 10, no. 4, pp. 910-924.
Juan Susan Pan, Iulian Sandu Popa, Cristian M. Borcea. 2017. "DIVERT: A Distributed Vehicular Traffic Re-routing System for Congestion Avoidance." IEEE Transactions on Mobile Computing, vol. 16, no. 1, pp. 58-72.
Manoop Talasila, Reza Curtmola, Cristian M. Borcea. 2016. "Crowdsensing in the Wild with Aliens and Micro-payments." IEEE Pervasive Computing, vol. 15, no. 1, pp. 7 pages.
Nicolas Kourtellis, Jeremy Blackburn, Cristian M. Borcea, Adriana Iamnitchi. 2015. "Enabling Social Applications via Decentralized Social Data Management." ACM Transactions on Internet Technology, vol. 15, no. 1, pp. 14.
Juan Pan, Iulian Sandu Popa, Karine Zeitouni, Cristian M. Borcea. 2013. "Proactive Vehicular Traffic Re-routing for Lower Travel Time." IEEE Transactions on Vehicular Technology, vol. 62, no. 8, pp. 3551-3568.
Giuseppe Cardone, Luca Foschini, Cristian M. Borcea, Paolo Bellavista, Antonio Corradi, Manoop Talasila, Reza Curtmola. 2013. "Fostering ParticipAction in Smart Cities: a Geo-Social CrowdSensing Platform." IEEE Communications Magazine, vol. 51, no. 6, pp. 8.
Gang Xu, Cristian M. Borcea, Liviu Iftode. 2011. "A Policy Enforcing Mechanism for Trusted Ad Hoc Networks." IEEE Transactions on Dependable and Secure Systems, vol. 8, no. 3, pp. 16.
Josiane Nzouonta, Neeraj Rajgure, Guiling Wang, Cristian M. Borcea. 2009. "VANET Routing on City Roads using Real-Time Vehicular Traffic Information." IEEE Transactions on Vehicular Technology, vol. 58, pp. 18.
Ankur Gupta, Cristian M. Borcea, Daniel Boston, Achir Kalra. 2009. "MobiSoC: A Middleware for Mobile Social Computing Applications." ACM/Springer Mobile Networks and Applications (MONET), vol. 14, no. 1, pp. 35-52.
Book
Cristian M. Borcea, Manoop Talasila, Reza Curtmola. "Mobile Crowdsensing." 183 pages pp. Chapman and Hall/CRC, 2016. ISBN 1498738443.