Melodi Guilbault
About Me
Industry experience.Experienced administrator. Passionate educator.
Education
B.S.; University of North Carolina at Greensboro; Mathematics;
D.B.A.; Anderson University; Marketing;
M.B.A.; Queens University of Charlotte; ;
D.B.A.; Anderson University; Marketing;
M.B.A.; Queens University of Charlotte; ;
Teaching Interests
Marketing
Past Courses
ACCT 115: FUND OF FINANCIAL ACCOUNTING
ACCT 117: PRINCIPLES OF FIN ACCOUNTNG
FIN 315: FUND OF CORPORATE FINANCE
MGMT 699: ST IN MANAGEMENT
MRKT 330: PRINCIPLES OF MARKETING
MRKT 331: CONSUMER INSIGHTS
MRKT 331: CONSUMER-BUYER BEHAVIOR
MRKT 331: CUSTOMER INSIGHTS
MRKT 332: ADVERTIS THEORY & TECHN
MRKT 432: SALES MANAGEMENT
MRKT 485: ST: STUDY ABROAD
MRKT 485: ST: STUDY ABROAD IN FRANCE
MRKT 485: ST: STUDY ABROAD IN FRANCE - HONORS
MRKT 631: MARKETING RESEARCH
MRKT 637: MRKT COMM & PROMOTIONS
ACCT 117: PRINCIPLES OF FIN ACCOUNTNG
FIN 315: FUND OF CORPORATE FINANCE
MGMT 699: ST IN MANAGEMENT
MRKT 330: PRINCIPLES OF MARKETING
MRKT 331: CONSUMER INSIGHTS
MRKT 331: CONSUMER-BUYER BEHAVIOR
MRKT 331: CUSTOMER INSIGHTS
MRKT 332: ADVERTIS THEORY & TECHN
MRKT 432: SALES MANAGEMENT
MRKT 485: ST: STUDY ABROAD
MRKT 485: ST: STUDY ABROAD IN FRANCE
MRKT 485: ST: STUDY ABROAD IN FRANCE - HONORS
MRKT 631: MARKETING RESEARCH
MRKT 637: MRKT COMM & PROMOTIONS
Research Interests
Marketing, Higher Education Marketing, Information Literacy, Big Data and Marketing, Social Entrepreneurship, Customer Satisfaction.
Journal Article
Vlaisavljevic, Vesna, & Gopalakrishnan, Shanthi, & Zhang, Haisu, & Cabello-Medina, Carmen, & Guilbault, Melodi D. (2022). Dancing with wolves: how R&D human capital can benefit from coopetition. R&D Management, 52(3), 449-464.
Guilbault, Melodi D., & Ehrlich, Michael A. (2017). What Colleges can do to Enhance Financial Literacy of Students. Journal of Financial Education,
Gopalakrishnan, Shanthi, & Guilbault, Melodi D., & Ojha, Abhoy (2017). A View from the Vendor’s Side: Factors that Determine Satisfaction. South Asian Journal of Business Studies ,
Guilbault, Melodi D. (2017). Students as Customers in Higher Education: The (Controversial) Debate Needs to End. Journal of Retailing and Consumer Services,
Guilbault, Melodi D. (2016). Students as Customers: Reframing the Debate. Journal of Marketing for Higher Education/Taylor & Francis(Special Issue),
Guilbault, Melodi D. (2014). Culture and the impact on customer service: Considerations for offshoring to India. Atlantic Marketing Journal, 3(1), 63-73.
Guilbault, Melodi D., & Ehrlich, Michael A. (2017). What Colleges can do to Enhance Financial Literacy of Students. Journal of Financial Education,
Gopalakrishnan, Shanthi, & Guilbault, Melodi D., & Ojha, Abhoy (2017). A View from the Vendor’s Side: Factors that Determine Satisfaction. South Asian Journal of Business Studies ,
Guilbault, Melodi D. (2017). Students as Customers in Higher Education: The (Controversial) Debate Needs to End. Journal of Retailing and Consumer Services,
Guilbault, Melodi D. (2016). Students as Customers: Reframing the Debate. Journal of Marketing for Higher Education/Taylor & Francis(Special Issue),
Guilbault, Melodi D. (2014). Culture and the impact on customer service: Considerations for offshoring to India. Atlantic Marketing Journal, 3(1), 63-73.
Conference Proceeding
Drivers of vendor satisfaction with clients in IT outsourcing relationships
IEEE, September 2016
Drivers of Vendor Satisfaction with Clients in IT Outsourcing Relationships
PICMET, August 2016
Co-creation of luxury apparel brands: A Cross cultural examination
ICCMI 2017, July (3rd Quarter/Summer) 2016
Embedding information literacy in a marketing course
World Business Congress, In Advances in Global Business (Proceedings of the IMDA Conference, June 2016
Integrating client-sponsored projects into marketing and entrepreneurship classes
Marketing Management Association , September 2015
Students as Customers: The Debate Needs to End
International Conference on Contemporary Marketing Issues,
Can customer service be successfully offshored?
Atlantic Marketing Association, October (4th Quarter/Autumn) 2010
IEEE, September 2016
Drivers of Vendor Satisfaction with Clients in IT Outsourcing Relationships
PICMET, August 2016
Co-creation of luxury apparel brands: A Cross cultural examination
ICCMI 2017, July (3rd Quarter/Summer) 2016
Embedding information literacy in a marketing course
World Business Congress, In Advances in Global Business (Proceedings of the IMDA Conference, June 2016
Integrating client-sponsored projects into marketing and entrepreneurship classes
Marketing Management Association , September 2015
Students as Customers: The Debate Needs to End
International Conference on Contemporary Marketing Issues,
Can customer service be successfully offshored?
Atlantic Marketing Association, October (4th Quarter/Autumn) 2010
Other
The role of alliance diversity, organizational and human capital in building alliance capability– A Multi-Country study of Small Biotechnology Companies.
June 2016
June 2016