Ellen Thomas
Ellen Thomas
Associate Professor of Marketing, MT School of Management
4034 Central Avenue Building (CAB)
Education
Ph.D.; Temple University; Marketing; 2010
M.B.A.; Drexel University; Marketing; 2002
B.S.; University of Pennsylvania; Mechanical Engineering And Applied Math; 1981
M.B.A.; Drexel University; Marketing; 2002
B.S.; University of Pennsylvania; Mechanical Engineering And Applied Math; 1981
Office Hours
Wednesday 4:30 - 5:30, and by appointment or Webex
2025 Spring Courses
MRKT 620 - GLOBAL MARKETING MANAGEMENT
MRKT 632 - STRATEGIC MRKT MANAGEMENT
BDS 725 - INDEPENDENT STUDY I
MRKT 330 - PRINCIPLES OF MARKETING
MRKT 330 - PRINCIPLES OF MARKETING - HONORS
MRKT 632 - STRATEGIC MRKT MANAGEMENT
BDS 725 - INDEPENDENT STUDY I
MRKT 330 - PRINCIPLES OF MARKETING
MRKT 330 - PRINCIPLES OF MARKETING - HONORS
Teaching Interests
Marketing, Managing Innovation, Marketing Research, New Product Development
Past Courses
MGMT 480: MANAGING EST & EMERG TECH
MRKT 330: PRINCIPLES OF MARKETING
MRKT 330: PRINCIPLES OF MARKETING - HONORS
MRKT 620: COMPETING IN GLOBAL MARKETS
MRKT 620: COMPETING IN GLOBAL MRKT
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 631: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
MRKT 330: PRINCIPLES OF MARKETING
MRKT 330: PRINCIPLES OF MARKETING - HONORS
MRKT 620: COMPETING IN GLOBAL MARKETS
MRKT 620: COMPETING IN GLOBAL MRKT
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 631: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
Research Interests
Strategic issues in marketing and managerial decision-making, new product development, innovation management, and entrepreneurship
Conference Proceeding
“On the Timing of Pivots: Jumping the Gun or Late Out of the Gate?”
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2023.
“Blessing or Curse? Funding Goal and Its Interaction with Rewards in Crowdfunding Technological Innovation ”
Product Development and Management Association , November 2022.
“Pivoting Strategies: A Study of Pivot Severity, Investor Reliance, and Revenue among Startups”
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2022.
“A Study of Pivot Severity, Investor Reliance, and Revenue among Startups”
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2022.
“Why and When Consumers are More Likely to be Influenced by User-Generated Content or Firm-Generated Content”
American Marketing Association, August 2019.
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2023.
“Blessing or Curse? Funding Goal and Its Interaction with Rewards in Crowdfunding Technological Innovation ”
Product Development and Management Association , November 2022.
“Pivoting Strategies: A Study of Pivot Severity, Investor Reliance, and Revenue among Startups”
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2022.
“A Study of Pivot Severity, Investor Reliance, and Revenue among Startups”
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2022.
“Why and When Consumers are More Likely to be Influenced by User-Generated Content or Firm-Generated Content”
American Marketing Association, August 2019.
SHOW MORE
“To Pivot or Not To Pivot: On the Relationship between Pivots and Revenue among Startups”
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2019.
“Startup Incubators and the Role of Social Capital”
Proceedings of the 1st IEEE Technology & Engineering Management Conference, June 2017.
“Distinguishing Access to Social Capital from Using It: A Survival Analysis”
Babson College Entrepreneurship Research Conference , June 2017.
“Collaboration and Critical Mass among Nascent Companies”
Proceedings of the 50th Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2017.
“Social Capital, Density, and Startup Survival: An Empirical Study Using the Kauffman Firm Survey”
United States Association for Small Business and Entrepreneurship, January (1st Quarter/Winter) 2017.
“The Impact of Knowledge Type and Environmental Dynamics on Producer-Supplier Collaborations in New Product Development”
Product Development and Management Association , November 2015.
“Integrating client-sponsored projects into marketing and entrepreneurship classes”
Marketing Management Association , September 2015.
“Integrating Client-Sponsored Projects into MBA Classes”
Drexel University's LeBow College of Business, May 2015.
“The Influence of Producer-Supplier Exchanges and Environmental Dynamics on NPD”
Academy of Marketing Science , May 2015.
“Product Design, Innovativeness, and the Moderating Effects of Environmental Uncertainty”
Product Development and Management Association, October (4th Quarter/Autumn) 2014.
“Predicting Entrepreneurial Success from Social Capital”
International Academy of Business and Public Administration Disciplines (IABPAD), July (3rd Quarter/Summer) 2014.
“The Effects of Product Innovativeness on Platform Product Design and Market Performance ”
International Management Research Academy, July (3rd Quarter/Summer) 2014.
“Supplier Integration in New Product Development: Communication and Buyer Performance”
Society for Marketing Advances, October (4th Quarter/Autumn) 2013.
“Exploring the Strategic Use of Platform-based Planning ”
Atlantic Marketing Association, September 2011.
“The Relationship between Platform Product Design and Environmental Uncertainty ”
American Marketing Association, August 2011.
“Are Traditional Macro-level Diffusion Models Appropriate When Forecasting Organization Adoption of High-tech Products?”
American Marketing Association, August 2008.
“A review and Framework of Global Strategies for Managing Parallel Imports”
Atlantic Marketing Association, September 2007.
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2019.
“Startup Incubators and the Role of Social Capital”
Proceedings of the 1st IEEE Technology & Engineering Management Conference, June 2017.
“Distinguishing Access to Social Capital from Using It: A Survival Analysis”
Babson College Entrepreneurship Research Conference , June 2017.
“Collaboration and Critical Mass among Nascent Companies”
Proceedings of the 50th Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2017.
“Social Capital, Density, and Startup Survival: An Empirical Study Using the Kauffman Firm Survey”
United States Association for Small Business and Entrepreneurship, January (1st Quarter/Winter) 2017.
“The Impact of Knowledge Type and Environmental Dynamics on Producer-Supplier Collaborations in New Product Development”
Product Development and Management Association , November 2015.
“Integrating client-sponsored projects into marketing and entrepreneurship classes”
Marketing Management Association , September 2015.
“Integrating Client-Sponsored Projects into MBA Classes”
Drexel University's LeBow College of Business, May 2015.
“The Influence of Producer-Supplier Exchanges and Environmental Dynamics on NPD”
Academy of Marketing Science , May 2015.
“Product Design, Innovativeness, and the Moderating Effects of Environmental Uncertainty”
Product Development and Management Association, October (4th Quarter/Autumn) 2014.
“Predicting Entrepreneurial Success from Social Capital”
International Academy of Business and Public Administration Disciplines (IABPAD), July (3rd Quarter/Summer) 2014.
“The Effects of Product Innovativeness on Platform Product Design and Market Performance ”
International Management Research Academy, July (3rd Quarter/Summer) 2014.
“Supplier Integration in New Product Development: Communication and Buyer Performance”
Society for Marketing Advances, October (4th Quarter/Autumn) 2013.
“Exploring the Strategic Use of Platform-based Planning ”
Atlantic Marketing Association, September 2011.
“The Relationship between Platform Product Design and Environmental Uncertainty ”
American Marketing Association, August 2011.
“Are Traditional Macro-level Diffusion Models Appropriate When Forecasting Organization Adoption of High-tech Products?”
American Marketing Association, August 2008.
“A review and Framework of Global Strategies for Managing Parallel Imports”
Atlantic Marketing Association, September 2007.
COLLAPSE
Journal Article
Cesar Bandera, Ellen J. Thomas. 2018. “The Role of Innovation Ecosystems and Social Capital in Startup Survival.” IEEE Transactions on Engineering Management, vol. 65, no. 4.
Ellen J. Thomas, Jifeng Mu , Jiayin Qi, Yong Tan. 2018. “Online group influence and digital product consumption.” Journal of the Academy of Marketing Science (JAMS), vol. 46, no. 5, pp. 921-947.
Jifeng Mu , Ellen J. Thomas, Jiayin Qi, Yong Tan . 2018. “Online group influence and digital product consumption.” Journal of the Academy of Marketing Science .
Jifeng Mu, Ellen J. Thomas, Anthony Di Benedetto , Gang Peng. 2017. “Strategic Orientation and New Product Development Performance: The Role of Networking Capability and Networking Ability.” Industrial Marketing Management, vol. 64, pp. 187-201.
Porchiung B. Chou, Cesar Bandera, Ellen J. Thomas. 2017. “A Behavioural Game Theory Perspective on the Collaboration between Innovative and Entrepreneurial Firms.” International Journal of Work Innovation , vol. 2, no. 1.
Ellen J. Thomas, Jifeng Mu , Jiayin Qi, Yong Tan. 2018. “Online group influence and digital product consumption.” Journal of the Academy of Marketing Science (JAMS), vol. 46, no. 5, pp. 921-947.
Jifeng Mu , Ellen J. Thomas, Jiayin Qi, Yong Tan . 2018. “Online group influence and digital product consumption.” Journal of the Academy of Marketing Science .
Jifeng Mu, Ellen J. Thomas, Anthony Di Benedetto , Gang Peng. 2017. “Strategic Orientation and New Product Development Performance: The Role of Networking Capability and Networking Ability.” Industrial Marketing Management, vol. 64, pp. 187-201.
Porchiung B. Chou, Cesar Bandera, Ellen J. Thomas. 2017. “A Behavioural Game Theory Perspective on the Collaboration between Innovative and Entrepreneurial Firms.” International Journal of Work Innovation , vol. 2, no. 1.
SHOW MORE
Ellen J. Thomas, Jifeng Mu, Fangcheng Tang. 2015. “Who Knows What in NPD Teams: Communication Context, Mode and Task Contingencies.” Journal of Product Innovation Management , vol. 23, no. 3, pp. 20.
Porchiung Ben Chou, Ellen Thomas. 2015. “A Game Theory Perspective of Asymmetric Alliances for New Product Development.” International Journal of Entrepreneurship and Innovation Management, vol. 19 , no. 1/2 , pp. 99-116 .
Ellen J. Thomas. 2014. “Platform-based Product Design and Environmental Turbulence: The Mediating Role of Strategic Flexibility.” European Journal of Innovation Management, vol. 17, no. 1, pp. 107-124.
Ellen J. Thomas. 2013. “Supplier Integration in New Product Development: Computer Mediated Communication, Knowledge Exchange and Buyer Performance.” Industrial Marketing Management, vol. 42, no. 6, pp. 890-899.
Ellen J. Thomas. 2012. “Exploring the Strategic Use of Platform-based Planning.” Atlantic Marketing Journal, vol. 1, no. 1, pp. 31-43.
Sean McDade, Ellen J. Thomas, Terence Oliva. 2010. “Forecasting Organizational Adoption of High-Technology Product Innovations Separated by Impact: Are Traditional Macro-Level Diffusion Models Appropriate?.” Industrial Marketing Management, vol. 39, no. 2, pp. 298-307.
Susan Mudambi, Terence Oliva , Ellen J. Thomas. 2009. “Industrial Marketing Firms and Knowledge Transfer: Toward a Basic Typology of Community Structures.” Industrial Marketing Management, vol. 38, no. 2, pp. 181-190.
Porchiung Ben Chou, Ellen Thomas. 2015. “A Game Theory Perspective of Asymmetric Alliances for New Product Development.” International Journal of Entrepreneurship and Innovation Management, vol. 19 , no. 1/2 , pp. 99-116 .
Ellen J. Thomas. 2014. “Platform-based Product Design and Environmental Turbulence: The Mediating Role of Strategic Flexibility.” European Journal of Innovation Management, vol. 17, no. 1, pp. 107-124.
Ellen J. Thomas. 2013. “Supplier Integration in New Product Development: Computer Mediated Communication, Knowledge Exchange and Buyer Performance.” Industrial Marketing Management, vol. 42, no. 6, pp. 890-899.
Ellen J. Thomas. 2012. “Exploring the Strategic Use of Platform-based Planning.” Atlantic Marketing Journal, vol. 1, no. 1, pp. 31-43.
Sean McDade, Ellen J. Thomas, Terence Oliva. 2010. “Forecasting Organizational Adoption of High-Technology Product Innovations Separated by Impact: Are Traditional Macro-Level Diffusion Models Appropriate?.” Industrial Marketing Management, vol. 39, no. 2, pp. 298-307.
Susan Mudambi, Terence Oliva , Ellen J. Thomas. 2009. “Industrial Marketing Firms and Knowledge Transfer: Toward a Basic Typology of Community Structures.” Industrial Marketing Management, vol. 38, no. 2, pp. 181-190.
COLLAPSE
Magazine/Trade Publication
“Leverage Who Knows What in NPD Teams: How to Deploy Different Communication Techniques For Different New Product Development Teams”
Visions Magazine , August 2015.
Visions Magazine , August 2015.
Professional
Journal of Small Business and Enterprise Development
Editor, Journal Editor, 2021
Editor, Journal Editor, 2021