Ellen Thomas
Associate Professor of Marketing, MT School of Management
4034 Central Avenue Building (CAB)
Education
Ph.D.; Temple University; Marketing; 2010
M.B.A.; Drexel University; Marketing; 2002
B.S.; University of Pennsylvania; Mechanical Engineering And Applied Math; 1981
M.B.A.; Drexel University; Marketing; 2002
B.S.; University of Pennsylvania; Mechanical Engineering And Applied Math; 1981
Office Hours
Wednesday 4:30 - 5:30, and by appointment or Webex
Teaching Interests
Marketing, Managing Innovation, Marketing Research, New Product Development
Past Courses
MGMT 480: MANAGING EST & EMERG TECH
MRKT 330: PRINCIPLES OF MARKETING
MRKT 330: PRINCIPLES OF MARKETING - HONORS
MRKT 620: COMPETING IN GLOBAL MARKETS
MRKT 620: COMPETING IN GLOBAL MRKT
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 631: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
MRKT 330: PRINCIPLES OF MARKETING
MRKT 330: PRINCIPLES OF MARKETING - HONORS
MRKT 620: COMPETING IN GLOBAL MARKETS
MRKT 620: COMPETING IN GLOBAL MRKT
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 631: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
Research Interests
Strategic issues in marketing and managerial decision-making, new product development, innovation management, and entrepreneurship
Conference Proceeding
"Online Asynchronous Case Teaching in an AI World"
March, 2025.
"On the Timing of Pivots: Jumping the Gun or Late Out of the Gate?"
Hawaii International Conference on System Sciences, January (1st Quarter/Winter), 2023.
"Blessing or Curse? Funding Goal and Its Interaction with Rewards in Crowdfunding Technological Innovation "
Product Development and Management Association , November, 2022.
"Pivoting Strategies: A Study of Pivot Severity, Investor Reliance, and Revenue among Startups"
Hawaii International Conference on System Sciences, January (1st Quarter/Winter), 2022.
"A Study of Pivot Severity, Investor Reliance, and Revenue among Startups"
Hawaii International Conference on System Sciences, January (1st Quarter/Winter), 2022.
March, 2025.
"On the Timing of Pivots: Jumping the Gun or Late Out of the Gate?"
Hawaii International Conference on System Sciences, January (1st Quarter/Winter), 2023.
"Blessing or Curse? Funding Goal and Its Interaction with Rewards in Crowdfunding Technological Innovation "
Product Development and Management Association , November, 2022.
"Pivoting Strategies: A Study of Pivot Severity, Investor Reliance, and Revenue among Startups"
Hawaii International Conference on System Sciences, January (1st Quarter/Winter), 2022.
"A Study of Pivot Severity, Investor Reliance, and Revenue among Startups"
Hawaii International Conference on System Sciences, January (1st Quarter/Winter), 2022.
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Journal Article
Cesar Bandera, Ellen J. Thomas.
2018. "The Role of Innovation Ecosystems and Social Capital in Startup Survival."
IEEE Transactions on Engineering Management , vol. 65 , no. 4 .
Ellen J. Thomas, Jifeng Mu , Jiayin Qi, Yong Tan. 2018. "Online group influence and digital product consumption." Journal of the Academy of Marketing Science (JAMS) , vol. 46 , no. 5 , pp. 921-947.
Jifeng Mu , Ellen J. Thomas, Jiayin Qi, Yong Tan . 2018. "Online group influence and digital product consumption." Journal of the Academy of Marketing Science .
Jifeng Mu, Ellen J. Thomas, Anthony Di Benedetto , Gang Peng. 2017. "Strategic Orientation and New Product Development Performance: The Role of Networking Capability and Networking Ability." Industrial Marketing Management , vol. 64 , pp. 187-201.
Porchiung B. Chou, Cesar Bandera, Ellen J. Thomas. 2017. "A Behavioural Game Theory Perspective on the Collaboration between Innovative and Entrepreneurial Firms." International Journal of Work Innovation , vol. 2 , no. 1 .
Ellen J. Thomas, Jifeng Mu , Jiayin Qi, Yong Tan. 2018. "Online group influence and digital product consumption." Journal of the Academy of Marketing Science (JAMS) , vol. 46 , no. 5 , pp. 921-947.
Jifeng Mu , Ellen J. Thomas, Jiayin Qi, Yong Tan . 2018. "Online group influence and digital product consumption." Journal of the Academy of Marketing Science .
Jifeng Mu, Ellen J. Thomas, Anthony Di Benedetto , Gang Peng. 2017. "Strategic Orientation and New Product Development Performance: The Role of Networking Capability and Networking Ability." Industrial Marketing Management , vol. 64 , pp. 187-201.
Porchiung B. Chou, Cesar Bandera, Ellen J. Thomas. 2017. "A Behavioural Game Theory Perspective on the Collaboration between Innovative and Entrepreneurial Firms." International Journal of Work Innovation , vol. 2 , no. 1 .
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Magazine/Trade Publication
"Leverage Who Knows What in NPD Teams: How to Deploy Different Communication Techniques For Different New Product Development Teams"
Visions Magazine , August, 2015.
Visions Magazine , August, 2015.
Professional
Journal of Small Business and Enterprise Development
Editor, Journal Editor , 2021
Editor, Journal Editor , 2021