Ellen Thomas
Ellen Thomas
Associate Professor of Marketing, MT School of Management
4034 Central Avenue Building (CAB)
Education
Ph.D.; Temple University; Marketing; 2010
M.B.A.; Drexel University; Marketing; 2002
B.S.; University of Pennsylvania; Mechanical Engineering And Applied Math; 1981
M.B.A.; Drexel University; Marketing; 2002
B.S.; University of Pennsylvania; Mechanical Engineering And Applied Math; 1981
Office Hours
Wednesday 4:30 - 5:30, and by appointment or Webex
2024 Fall Courses
BDS 725 - INDEPENDENT RESEARCH I
Teaching Interests
Marketing, Managing Innovation, Marketing Research, New Product Development
Past Courses
MGMT 480: MANAGING EST & EMERG TECH
MRKT 330: PRINCIPLES OF MARKETING
MRKT 330: PRINCIPLES OF MARKETING - HONORS
MRKT 620: COMPETING IN GLOBAL MARKETS
MRKT 620: COMPETING IN GLOBAL MRKT
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 631: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
MRKT 330: PRINCIPLES OF MARKETING
MRKT 330: PRINCIPLES OF MARKETING - HONORS
MRKT 620: COMPETING IN GLOBAL MARKETS
MRKT 620: COMPETING IN GLOBAL MRKT
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 631: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
Research Interests
Strategic issues in marketing and managerial decision-making, new product development, innovation management, and entrepreneurship
Conference Proceeding
On the Timing of Pivots: Jumping the Gun or Late Out of the Gate?
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2023
Blessing or Curse? Funding Goal and Its Interaction with Rewards in Crowdfunding Technological Innovation
Product Development and Management Association , November 2022
Pivoting Strategies: A Study of Pivot Severity, Investor Reliance, and Revenue among Startups
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2022
A Study of Pivot Severity, Investor Reliance, and Revenue among Startups
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2022
Why and When Consumers are More Likely to be Influenced by User-Generated Content or Firm-Generated Content
American Marketing Association, August 2019
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2023
Blessing or Curse? Funding Goal and Its Interaction with Rewards in Crowdfunding Technological Innovation
Product Development and Management Association , November 2022
Pivoting Strategies: A Study of Pivot Severity, Investor Reliance, and Revenue among Startups
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2022
A Study of Pivot Severity, Investor Reliance, and Revenue among Startups
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2022
Why and When Consumers are More Likely to be Influenced by User-Generated Content or Firm-Generated Content
American Marketing Association, August 2019
SHOW MORE
To Pivot or Not To Pivot: On the Relationship between Pivots and Revenue among Startups
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2019
Startup Incubators and the Role of Social Capital
Proceedings of the 1st IEEE Technology & Engineering Management Conference, June 2017
Distinguishing Access to Social Capital from Using It: A Survival Analysis
Babson College Entrepreneurship Research Conference , June 2017
Collaboration and Critical Mass among Nascent Companies
Proceedings of the 50th Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2017
Social Capital, Density, and Startup Survival: An Empirical Study Using the Kauffman Firm Survey
United States Association for Small Business and Entrepreneurship, January (1st Quarter/Winter) 2017
The Impact of Knowledge Type and Environmental Dynamics on Producer-Supplier Collaborations in New Product Development
Product Development and Management Association , November 2015
Integrating client-sponsored projects into marketing and entrepreneurship classes
Marketing Management Association , September 2015
Integrating Client-Sponsored Projects into MBA Classes
Drexel University's LeBow College of Business, May 2015
The Influence of Producer-Supplier Exchanges and Environmental Dynamics on NPD
Academy of Marketing Science , May 2015
Product Design, Innovativeness, and the Moderating Effects of Environmental Uncertainty
Product Development and Management Association, October (4th Quarter/Autumn) 2014
Predicting Entrepreneurial Success from Social Capital
International Academy of Business and Public Administration Disciplines (IABPAD), July (3rd Quarter/Summer) 2014
The Effects of Product Innovativeness on Platform Product Design and Market Performance
International Management Research Academy, July (3rd Quarter/Summer) 2014
Supplier Integration in New Product Development: Communication and Buyer Performance
Society for Marketing Advances, October (4th Quarter/Autumn) 2013
Exploring the Strategic Use of Platform-based Planning
Atlantic Marketing Association, September 2011
The Relationship between Platform Product Design and Environmental Uncertainty
American Marketing Association, August 2011
Are Traditional Macro-level Diffusion Models Appropriate When Forecasting Organization Adoption of High-tech Products?
American Marketing Association, August 2008
A review and Framework of Global Strategies for Managing Parallel Imports
Atlantic Marketing Association, September 2007
Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2019
Startup Incubators and the Role of Social Capital
Proceedings of the 1st IEEE Technology & Engineering Management Conference, June 2017
Distinguishing Access to Social Capital from Using It: A Survival Analysis
Babson College Entrepreneurship Research Conference , June 2017
Collaboration and Critical Mass among Nascent Companies
Proceedings of the 50th Hawaii International Conference on System Sciences, January (1st Quarter/Winter) 2017
Social Capital, Density, and Startup Survival: An Empirical Study Using the Kauffman Firm Survey
United States Association for Small Business and Entrepreneurship, January (1st Quarter/Winter) 2017
The Impact of Knowledge Type and Environmental Dynamics on Producer-Supplier Collaborations in New Product Development
Product Development and Management Association , November 2015
Integrating client-sponsored projects into marketing and entrepreneurship classes
Marketing Management Association , September 2015
Integrating Client-Sponsored Projects into MBA Classes
Drexel University's LeBow College of Business, May 2015
The Influence of Producer-Supplier Exchanges and Environmental Dynamics on NPD
Academy of Marketing Science , May 2015
Product Design, Innovativeness, and the Moderating Effects of Environmental Uncertainty
Product Development and Management Association, October (4th Quarter/Autumn) 2014
Predicting Entrepreneurial Success from Social Capital
International Academy of Business and Public Administration Disciplines (IABPAD), July (3rd Quarter/Summer) 2014
The Effects of Product Innovativeness on Platform Product Design and Market Performance
International Management Research Academy, July (3rd Quarter/Summer) 2014
Supplier Integration in New Product Development: Communication and Buyer Performance
Society for Marketing Advances, October (4th Quarter/Autumn) 2013
Exploring the Strategic Use of Platform-based Planning
Atlantic Marketing Association, September 2011
The Relationship between Platform Product Design and Environmental Uncertainty
American Marketing Association, August 2011
Are Traditional Macro-level Diffusion Models Appropriate When Forecasting Organization Adoption of High-tech Products?
American Marketing Association, August 2008
A review and Framework of Global Strategies for Managing Parallel Imports
Atlantic Marketing Association, September 2007
COLLAPSE
Journal Article
Bandera, Cesar, & Thomas, Ellen J. (2018). The Role of Innovation Ecosystems and Social Capital in Startup Survival. IEEE Transactions on Engineering Management, 65(4),
Thomas, Ellen J., & Mu , Jifeng, & Qi, Jiayin, & Tan, Yong (2018). Online group influence and digital product consumption. Journal of the Academy of Marketing Science (JAMS), 46(5), 921-947.
Mu , Jifeng, & Thomas, Ellen J., & Qi, Jiayin, & Tan , Yong (2018). Online group influence and digital product consumption. Journal of the Academy of Marketing Science ,
Mu, Jifeng , & Thomas, Ellen J., & Di Benedetto , Anthony , & Peng, Gang (2017). Strategic Orientation and New Product Development Performance: The Role of Networking Capability and Networking Ability. Industrial Marketing Management, 64, 187-201.
Chou, Porchiung B., & Bandera, Cesar, & Thomas, Ellen J. (2017). A Behavioural Game Theory Perspective on the Collaboration between Innovative and Entrepreneurial Firms. International Journal of Work Innovation , 2(1),
Thomas, Ellen J., & Mu , Jifeng, & Qi, Jiayin, & Tan, Yong (2018). Online group influence and digital product consumption. Journal of the Academy of Marketing Science (JAMS), 46(5), 921-947.
Mu , Jifeng, & Thomas, Ellen J., & Qi, Jiayin, & Tan , Yong (2018). Online group influence and digital product consumption. Journal of the Academy of Marketing Science ,
Mu, Jifeng , & Thomas, Ellen J., & Di Benedetto , Anthony , & Peng, Gang (2017). Strategic Orientation and New Product Development Performance: The Role of Networking Capability and Networking Ability. Industrial Marketing Management, 64, 187-201.
Chou, Porchiung B., & Bandera, Cesar, & Thomas, Ellen J. (2017). A Behavioural Game Theory Perspective on the Collaboration between Innovative and Entrepreneurial Firms. International Journal of Work Innovation , 2(1),
SHOW MORE
Thomas, Ellen J., & Mu, Jifeng, & Tang, Fangcheng (2015). Who Knows What in NPD Teams: Communication Context, Mode and Task Contingencies. Journal of Product Innovation Management , 23(3), 20.
Chou, Porchiung Ben , & Thomas, Ellen (2015). A Game Theory Perspective of Asymmetric Alliances for New Product Development. International Journal of Entrepreneurship and Innovation Management, 19 (1/2 ), 99-116 .
Thomas, Ellen J. (2014). Platform-based Product Design and Environmental Turbulence: The Mediating Role of Strategic Flexibility. European Journal of Innovation Management, 17(1), 107-124.
Thomas, Ellen J. (2013). Supplier Integration in New Product Development: Computer Mediated Communication, Knowledge Exchange and Buyer Performance. Industrial Marketing Management, 42(6), 890-899.
Thomas, Ellen J. (2012). Exploring the Strategic Use of Platform-based Planning. Atlantic Marketing Journal, 1(1), 31-43.
McDade, Sean, & Thomas, Ellen J., & Oliva, Terence (2010). Forecasting Organizational Adoption of High-Technology Product Innovations Separated by Impact: Are Traditional Macro-Level Diffusion Models Appropriate?. Industrial Marketing Management, 39(2), 298-307.
Mudambi, Susan, & Oliva , Terence , & Thomas, Ellen J. (2009). Industrial Marketing Firms and Knowledge Transfer: Toward a Basic Typology of Community Structures. Industrial Marketing Management, 38(2), 181-190.
Chou, Porchiung Ben , & Thomas, Ellen (2015). A Game Theory Perspective of Asymmetric Alliances for New Product Development. International Journal of Entrepreneurship and Innovation Management, 19 (1/2 ), 99-116 .
Thomas, Ellen J. (2014). Platform-based Product Design and Environmental Turbulence: The Mediating Role of Strategic Flexibility. European Journal of Innovation Management, 17(1), 107-124.
Thomas, Ellen J. (2013). Supplier Integration in New Product Development: Computer Mediated Communication, Knowledge Exchange and Buyer Performance. Industrial Marketing Management, 42(6), 890-899.
Thomas, Ellen J. (2012). Exploring the Strategic Use of Platform-based Planning. Atlantic Marketing Journal, 1(1), 31-43.
McDade, Sean, & Thomas, Ellen J., & Oliva, Terence (2010). Forecasting Organizational Adoption of High-Technology Product Innovations Separated by Impact: Are Traditional Macro-Level Diffusion Models Appropriate?. Industrial Marketing Management, 39(2), 298-307.
Mudambi, Susan, & Oliva , Terence , & Thomas, Ellen J. (2009). Industrial Marketing Firms and Knowledge Transfer: Toward a Basic Typology of Community Structures. Industrial Marketing Management, 38(2), 181-190.
COLLAPSE
Magazine/Trade Publication
Leverage Who Knows What in NPD Teams: How to Deploy Different Communication Techniques For Different New Product Development Teams
Visions Magazine , August 2015
Visions Magazine , August 2015
Professional
Journal of Small Business and Enterprise Development
Editor, Journal Editor, 2021
Editor, Journal Editor, 2021