Eugene Snyder

Eugene Cho Snyder’s research meshes communication perspectives and media psychology traditions into the field of human-computer interaction (HCI). She aims to gain deeper knowledge of how humans interact with non-human entities, such as conversational agents, recommendation systems, and smart home environments. Specifically, she examines how certain sensory interactions and information filtering systems can affect user perceptions toward AI-driven virtual agents. In classrooms, Eugene's pedagogical goal is to co-learn ways to enhance user experiences and promote more seamless and meaningful digital interactions in various product spaces with her students.

Ph.D.; Pennsylvania State University-Main Campus; Mass Communications; 2021

M.A.; Seoul National University; Communications; 2015

B.B.A.; Korea University Business School; Finance; 2009

https://www.linkedin.com/in/eugene-cho-snyder/

COM 201 - INTRO TO COM MEDIA

PSY 325 - ST: USER EXPERIENCE IN THE HUMANITIES

Media Psychology of Emerging Technologies; User Experience; Human-Computer Interaction; Strategic Communication (Advertising and Public Relations)

Voice Interaction; Conversational agents and voice assistants; AI-human collaboration; Modality; Customization and Personalization, User Empowerment; User Experience

Snyder, Eugene C, & Sundar, S. Shyam, & Lee, Jae-Gil (2024). Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization. Journal of Interactive Marketing,

Snyder, Eugene C, & Mendu, Sanjana, & Sundar, S. Shyam, & Abdullah, Saeed (2023). Busting the one-voice-fits-all myth: Effects of similarity and customization of voice-assistant personality. International Journal of Human-Computer Studies, 180, No. 103126.

Snyder, Eugene C, & Sundar, S. Shyam (2021). How do we like our online dates—customized or personalized? The differential effects of user vs. system tailoring on date preferences.. Computers in Human Behavior, 127,

Sundar, S. Shyam, & Molina, Maria D, & Snyder, Eugene C (2021). Seeing is believing: Is video modality more powerful in spreading fake news via online messaging apps?. Journal of Computer-Mediated Communication, 26(6), 301-319.

Alexa as an active listener: How backchanneling can elicit self-disclosure and promote user experience
Proceedings of the ACM on Human-Computer Interaction, 2022

Should Siri be a source or medium for ads? The role of source orientation and user motivations in response to persuasive content from voice assistants.
Proceedings of CHI’22 Extended Abstracts on Human Factors in Computing Systems, 2022

Will deleting history make Alexa more trustworthy? Effects of privacy and content customization on user experience of smart speakers.
Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems (CHI’20), 2020

Will you log into Tinder using your Facebook account? Adoption of single sign-on for privacy-sensitive apps.
Proceedings of CHI’20 Extended Abstracts on Human Factors in Computing Systems, 2020