Eugene Snyder

(Eugene Cho)

Assistant Professor, Department of Humanities and Social Sciences
About Me
Eugene Cho Snyder’s research meshes communication perspectives and media psychology traditions into the field of human-computer interaction (HCI). She aims to gain deeper knowledge of how humans interact with non-human entities, such as conversational agents, recommendation systems, and smart home environments. Specifically, she examines how certain sensory interactions and information filtering systems can affect user perceptions toward AI-driven virtual agents. In classrooms, Eugene's pedagogical goal is to co-learn ways to enhance user experiences and promote more seamless and meaningful digital interactions in various product spaces with her students.
Education
Ph.D.; Pennsylvania State University-Main Campus; Mass Communications; 2021
M.A.; Seoul National University; Communications; 2015
B.B.A.; Korea University Business School; Finance; 2009
Website
https://www.linkedin.com/in/eugene-cho-snyder/
2026 Fall Courses
COM 490 - CO-OP WORK EXPERIENCE I
PSY 491 - RESEARCH AND INDEPENDENT STUDY
COM 325 - ST: DIGITAL MEDIA PSYCHOLOGY
COM 491 - CO-OP WORK EXPERIENCE II
Teaching Interests
Media Psychology of Emerging Technologies; User Experience; Human-Computer Interaction; Strategic Communication (Advertising and Public Relations)
Past Courses
COM 201: INTRODUCTION TO COMMUNICATION AND MEDIA
COM 325: ST: NEW MEDIA TECHNOLOGIES
COM 325: ST: USER EXPERIENCE FOR THE HUMANITIES AND SOCIAL SCIENCES
COM 325: ST:NEW MEDIA TECHNOLOGIES
PSY 325: ST: DIGITAL MEDIA PSYCHOLOGY
PSY 325: ST: USER EXPERIENCE IN THE HUMANITIES
Research Interests
Voice Interaction; Conversational agents and voice assistants; AI-human collaboration; Modality; Customization and Personalization, User Empowerment; User Experience
Conference Proceeding
"Voice Profiles vs. Text Transcripts, Do Data Modality Layers in Voice Recordings Matter to Alexa Users? The Role of Modality in Voice Data Privacy"
Proceedings of the 7th ACM Conference on Conversational User Interfaces (CUI'25), July (3rd Quarter/Summer), 2025.
"Alexa as an active listener: How backchanneling can elicit self-disclosure and promote user experience"
Proceedings of the ACM on Human-Computer Interaction, 2022.
"Should Siri be a source or medium for ads? The role of source orientation and user motivations in response to persuasive content from voice assistants."
Proceedings of CHI’22 Extended Abstracts on Human Factors in Computing Systems, 2022.
"Will deleting history make Alexa more trustworthy? Effects of privacy and content customization on user experience of smart speakers."
Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems (CHI’20), 2020.
"Will you log into Tinder using your Facebook account? Adoption of single sign-on for privacy-sensitive apps. "
Proceedings of CHI’20 Extended Abstracts on Human Factors in Computing Systems, 2020.
Journal Article
S. Shyam Sundar, Eugene Cho Snyder, Mengqi Liao, Junjun Yin, Jinping Wang, Guangqing Chi. 2024. "Sharing without clicking on news in social media." Nature Human Behavior, vol. 9, pp. 156-168.
Eugene C Snyder, S. Shyam Sundar, Jae-Gil Lee. 2024. "Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization, Ad Personalization, and Privacy Customization." Journal of Interactive Marketing.
Eugene C Snyder, Sanjana Mendu, S. Shyam Sundar, Saeed Abdullah. 2023. "Busting the one-voice-fits-all myth: Effects of similarity and customization of voice-assistant personality." International Journal of Human-Computer Studies, vol. 180, pp. No. 103126.
Eugene C Snyder, S. Shyam Sundar. 2021. "How do we like our online dates—customized or personalized? The differential effects of user vs. system tailoring on date preferences.." Computers in Human Behavior, vol. 127.
S. Shyam Sundar, Maria D Molina, Eugene C Snyder. 2021. "Seeing is believing: Is video modality more powerful in spreading fake news via online messaging apps?." Journal of Computer-Mediated Communication, vol. 26, no. 6, pp. 301-319.