Haisu Zhang
Haisu Zhang
Associate Professor of Marketing and Entrepreneurship, MT School of Management
4031 Central Avenue Building (CAB)
About Me
Haisu Zhang is Associate Professor of Marketing and Entrepreneurship at New Jersey Institute of Technology (NJIT). He holds a Ph.D. degree in Business Administration (Marketing) from the University of Illinois at Chicago (UIC). Haisu’s research interests include product innovation, marketing strategy, crowdfunding, and marketing-entrepreneurship interface. His work has been published in International Journal of Research in Marketing, Journal of International Marketing, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, Technovation, R&D Management, International Journal of Production Research, Journal of Marketing Management, and Journal of Organizational Change Management.
Education
Ph.D.; University of Illinois at Chicago; Business Administration; 2012
M.B.A.; Purdue University-Calumet Campus; Management; 2006
B.S.; Beijing Technology and Business University; Business Management; 2004
M.B.A.; Purdue University-Calumet Campus; Management; 2006
B.S.; Beijing Technology and Business University; Business Management; 2004
Awards & Honors
2024 Best Reviewer, Journal of Product Innovation Management
2024 Active Learning Grant, Institute for Teaching Excellence (NJIT)
2022 Bright Ideas Award, New Jersey Collegiate Business Administration Association
2020 Best Reviewer, Journal of Product Innovation Management
2020 Best Paper (Innovation Track), AMA Summer Academic Conference
2024 Active Learning Grant, Institute for Teaching Excellence (NJIT)
2022 Bright Ideas Award, New Jersey Collegiate Business Administration Association
2020 Best Reviewer, Journal of Product Innovation Management
2020 Best Paper (Innovation Track), AMA Summer Academic Conference
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2025 Spring Courses
BDS 725 - INDEPENDENT STUDY I
MGMT 480 - MANAGING TECH & INNOVATION
BDS 726 - INDEPENDENT STUDY II
BDS 790A - DOCTORAL DISSERTATION & RES
BDS 792B - PRE-DOCTORAL RESEARCH
MRKT 430 - MARKETING RESEARCH
MGMT 480 - MANAGING TECH & INNOVATION
BDS 726 - INDEPENDENT STUDY II
BDS 790A - DOCTORAL DISSERTATION & RES
BDS 792B - PRE-DOCTORAL RESEARCH
MRKT 430 - MARKETING RESEARCH
Teaching Interests
Innovation Management; Marketing Research; Marketing Strategy; Product/Brand Management;
Past Courses
BDS 791: DOCTORAL SEMINAR
MGMT 480: MANAGING EST & EMERG TECH
MGMT 480: MANAGING TECH & INNOVATION
MGMT 480: MANAGING TECHNOLOGY AND INNOVATION
MGMT 682: BUSINESS RESEARCH METHODS I
MRKT 330: PRINCIPLES OF MARKETING
MRKT 430: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
MRKT 636: DES/DEV HIGH TECH PROD
MGMT 480: MANAGING EST & EMERG TECH
MGMT 480: MANAGING TECH & INNOVATION
MGMT 480: MANAGING TECHNOLOGY AND INNOVATION
MGMT 682: BUSINESS RESEARCH METHODS I
MRKT 330: PRINCIPLES OF MARKETING
MRKT 430: MARKETING RESEARCH
MRKT 632: MARKETING STRATEGY FOR TECHNOLOGY-BASED ORGANIZATIONS
MRKT 636: DES/DEV HIGH TECH PROD
Research Interests
Marketing Strategy; Innovation and New Product Development; Crowdfunding; Marketing-Entrepreneurship Interface
Journal Article
Tereza Dean, Haisu Zhang, Yazhen Xiao. 2024. “Customer Involvement in Co-Development: Problem-Solving and Decision-Making in New Product Development.” European Journal of Marketing, vol. 58, no. 6, pp. 1520-1542.
Tereza Dean, Haisu Zhang, Yazhen Xiao. 2023. “Use Big Data to Leverage Customer Need Diversity for Radical Innovation.” Journal of Marketing Management, vol. 39, no. 15-16, pp. 1620-1644.
Vesna Vlaisavljevic, Shanthi Gopalakrishnan, Haisu Zhang, Carmen Cabello-Medina, Melodi D. Guilbault. 2022. “Dancing with wolves: how R&D human capital can benefit from coopetition.” R&D Management, vol. 52, no. 3, pp. 449-464.
Tereza Dean, Haisu Zhang, Yazhen Xiao. 2022. “The role of complexity in the Valley of Death and radical innovation performance.” Technovation, vol. 109, pp. 102160.
Yazhen Xiao, Haisu Zhang. 2021. “New Product Advantage Infused by Modularity: Do Resources Make a Difference?.” Journal of Product Innovation Management, vol. 38, no. 4, pp. 473-493.
Tereza Dean, Haisu Zhang, Yazhen Xiao. 2023. “Use Big Data to Leverage Customer Need Diversity for Radical Innovation.” Journal of Marketing Management, vol. 39, no. 15-16, pp. 1620-1644.
Vesna Vlaisavljevic, Shanthi Gopalakrishnan, Haisu Zhang, Carmen Cabello-Medina, Melodi D. Guilbault. 2022. “Dancing with wolves: how R&D human capital can benefit from coopetition.” R&D Management, vol. 52, no. 3, pp. 449-464.
Tereza Dean, Haisu Zhang, Yazhen Xiao. 2022. “The role of complexity in the Valley of Death and radical innovation performance.” Technovation, vol. 109, pp. 102160.
Yazhen Xiao, Haisu Zhang. 2021. “New Product Advantage Infused by Modularity: Do Resources Make a Difference?.” Journal of Product Innovation Management, vol. 38, no. 4, pp. 473-493.
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Magazine/Trade Publication
“Disruption Reaches Healthcare: The Sector is Being Shaken Up by Digital Innovations”
Adweek, October (4th Quarter/Autumn) 2019.
Adweek, October (4th Quarter/Autumn) 2019.