Rajiv Mehta
Rajiv Mehta
Professor of Marketing, MT School of Management
3018 Central Avenue Building (CAB)
About Me
Rajiv Mehta (Ph.D. in Marketing, Drexel University, 1994) is Professor of Marketing at New Jersey Institute of Technology. He previously served on the faculty of Loyola University New Orleans.
Recently, Dr. Mehta published a university-level textbook entitled “Sales Management: Building Customer Relationships and Partnerships” (Boston: Houghton-Mifflin) that was co-authored with Joe Hair, Rolph E. Anderson, and Barry Babin. His first textbook “Personal Selling: Building Customer Relationships and Partnerships” (Boston: Houghton-Mifflin) was co-authored with Rolph E. Anderson, and Alan Dubinsky. Focusing on selling and sales management, marketing channels, and strategic alliances in international distribution channels, his research has appeared in Journal of Business Research, Industrial Marketing Management, Journal of Personal Selling and Sales Management, Business Horizons, European Journal of Marketing, International Marketing Review, Journal of Business to Business Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Channels, Journal of Global Marketing, International Journal of Physical Distribution and Logistics Management, Journal of Managerial Issues, Journal of Services Marketing, International Journal of Technology, Knowledge & Society and others.
At New Jersey Institute of Technology, Dr. Mehta was bestowed the Master Teacher Award in 2006. Furthermore, the alumni awarded the prestigious university-wide Robert W. Van Houten award for Teaching Excellence in 2005. He also received the University Award for Excellence in the Category of Teaching in Upper Division Undergraduate Instruction in 2005. While at Loyola University New Orleans, its College of Business Administration chose him three straight years to receive the Excellence in Research award.
Prior to entering academia, Dr. Mehta worked in sales and marketing for a major international manufacturer of steel wire ropes and cables.
Recently, Dr. Mehta published a university-level textbook entitled “Sales Management: Building Customer Relationships and Partnerships” (Boston: Houghton-Mifflin) that was co-authored with Joe Hair, Rolph E. Anderson, and Barry Babin. His first textbook “Personal Selling: Building Customer Relationships and Partnerships” (Boston: Houghton-Mifflin) was co-authored with Rolph E. Anderson, and Alan Dubinsky. Focusing on selling and sales management, marketing channels, and strategic alliances in international distribution channels, his research has appeared in Journal of Business Research, Industrial Marketing Management, Journal of Personal Selling and Sales Management, Business Horizons, European Journal of Marketing, International Marketing Review, Journal of Business to Business Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Channels, Journal of Global Marketing, International Journal of Physical Distribution and Logistics Management, Journal of Managerial Issues, Journal of Services Marketing, International Journal of Technology, Knowledge & Society and others.
At New Jersey Institute of Technology, Dr. Mehta was bestowed the Master Teacher Award in 2006. Furthermore, the alumni awarded the prestigious university-wide Robert W. Van Houten award for Teaching Excellence in 2005. He also received the University Award for Excellence in the Category of Teaching in Upper Division Undergraduate Instruction in 2005. While at Loyola University New Orleans, its College of Business Administration chose him three straight years to receive the Excellence in Research award.
Prior to entering academia, Dr. Mehta worked in sales and marketing for a major international manufacturer of steel wire ropes and cables.
Education
Ph.D.; Drexel University; Marketing; 1994
M.B.A.; University of Scranton; Marketing And Finance; 1985
B. Com (HONS); St. Xavier's College; (Hons) Accounting; 1979
M.B.A.; University of Scranton; Marketing And Finance; 1985
B. Com (HONS); St. Xavier's College; (Hons) Accounting; 1979
2024 Fall Courses
BDS 725 - INDEPENDENT RESEARCH I
MRKT 620 - GLOBAL MARKETING MANAGEMENT
MRKT 330 - PRINCIPLES OF MARKETING
MRKT 620 - GLOBAL MARKETING MANAGEMENT
MRKT 330 - PRINCIPLES OF MARKETING
Teaching Interests
Principles of Marketing, Global Marketing, Selling, Sales Management, Marketing Channel Management, and Strategic Alliances in International Distribution Channels
Past Courses
MGMT 670: INTERNATIONAL BUSINESS
MRKT 330: PRINC OF MARKETING - HONORS
MRKT 330: PRINCIPLES OF MARKETING
MRKT 330: PRINCIPLES OF MARKETING HONORS
MRKT 330: PRINCIPLES OF MARKETING-HONORS
MRKT 330: PRINCIPLES OF MRKT - HONORS
MRKT 339: SELLING PROMOTION
MRKT 435: INTERNATIONAL MARKETING
MRKT 620: COMPETING IN GLOBAL MARKETS
MRKT 620: COMPETING IN GLOBAL MRKT
MRKT 620: GLOBAL MARKETING MANAGEMENT
MRKT 330: PRINC OF MARKETING - HONORS
MRKT 330: PRINCIPLES OF MARKETING
MRKT 330: PRINCIPLES OF MARKETING HONORS
MRKT 330: PRINCIPLES OF MARKETING-HONORS
MRKT 330: PRINCIPLES OF MRKT - HONORS
MRKT 339: SELLING PROMOTION
MRKT 435: INTERNATIONAL MARKETING
MRKT 620: COMPETING IN GLOBAL MARKETS
MRKT 620: COMPETING IN GLOBAL MRKT
MRKT 620: GLOBAL MARKETING MANAGEMENT
Research Interests
Marketing Channel Management, Selling and Sales Management, Strategic Alliances in International Distribution Channels, and Japanese Keiretsu
Book
Hair, Joe, & Anderson, Rolph E., & Mehta, Rajiv, & Babin , Barry, & Kaushik , Arun Kumar, & Rahman, Zillur (2024). “Sales and Distribution Management” . Hoboken, NJ: John Wiley & Sons
Hair, Joe, & Anderson, Rolph E., & Mehta, Rajiv, & Babin , Barry (2020). “Sales Force Management” . Hoboken, NJ: John Wiley & Sons
Anderson, Rolph E., & Dubinsky, Alan J., & Mehta, Rajiv (2014). "Personal Selling: Building Customer Relationships and Partnerships.” . Dubuque, IA: Kendall Hunt Publishing Company
Anderson, Rolph E., & Dubinsky, Alan J., & Mehta, Rajiv (2007). "Personal Selling: Building Customer Relationships and Partnerships.” . Boston, MA: Houghton-Mifflin (Now CENGAGE Learning)
Hair, Joe, & Anderson, Rolph E., & Mehta, Rajiv, & Babin , Barry (2020). “Sales Force Management” . Hoboken, NJ: John Wiley & Sons
Anderson, Rolph E., & Dubinsky, Alan J., & Mehta, Rajiv (2014). "Personal Selling: Building Customer Relationships and Partnerships.” . Dubuque, IA: Kendall Hunt Publishing Company
Anderson, Rolph E., & Dubinsky, Alan J., & Mehta, Rajiv (2007). "Personal Selling: Building Customer Relationships and Partnerships.” . Boston, MA: Houghton-Mifflin (Now CENGAGE Learning)
Journal Article
Somers, Mark, & Mehta, Rajiv, & Ma, Yuchao, & Anderson, Rolph, & Ito, Takao, & Ito, Tsutomu, & Rapp, William V, & Casal, Jose C. (2024). Impact of Servant Leadership and Narcissism on Firm Performance: A Comparative Analysis of U.S. and Chinese International Strategic Distribution Channel Alliances. Journal of Global Marketing, 37(1), 42-61.
Ito, Tsutomu , & Matsuno, Seigo, & Ito, Takao , & Sakamoto , Makoto , & Ikeda, Satoshi , & Mehta, Rajiv (2023). “An Empirical Investigation on the Association Among Tourists and Japanese Tourism Destinations.”. Journal of Robotics, Networking and Artificial Life, 9(4), 358-362..
Ito, Tsutomu, & Matsuno, Seigo, & Sakamoto, Makoto, & Ikeda , Satoshi , & Ootani, Mei , & Ito, Takao Ito, & Mehta, Rajiv (2022). “Measuring the Entire Degree Centrality in Mazda’s Yokokai Keiretsu: A Parts-Importance Weighted Model.” . Journal of Advances in Artificial Life Robotics, 2(4 (March)), 201-205..
Ito, Takao , & Ito, Tsutomu , & Matsuno, Seigo, & Mehta, Rajiv, & Sakamoto , Makoto (2021). “Identifying the Determinants of Michinoeki Performance,”. Journal of Robotics, Networking and Artificial Life, 8(3), 165–169..
Ito, T., & Tagawa, S. , & Matsuno, S., & Uchida, Y., & Mehta, Rajiv, & Sakamoto, M., & Ikeda , S. (2021). “An Analysis of Network Structure in Mazda’s Yokokai using the DEC Spatial Model.”. International Journal of Mathematics and Computers in Simulation, 15(November), 74-78..
Ito, Tsutomu , & Matsuno, Seigo, & Ito, Takao , & Sakamoto , Makoto , & Ikeda, Satoshi , & Mehta, Rajiv (2023). “An Empirical Investigation on the Association Among Tourists and Japanese Tourism Destinations.”. Journal of Robotics, Networking and Artificial Life, 9(4), 358-362..
Ito, Tsutomu, & Matsuno, Seigo, & Sakamoto, Makoto, & Ikeda , Satoshi , & Ootani, Mei , & Ito, Takao Ito, & Mehta, Rajiv (2022). “Measuring the Entire Degree Centrality in Mazda’s Yokokai Keiretsu: A Parts-Importance Weighted Model.” . Journal of Advances in Artificial Life Robotics, 2(4 (March)), 201-205..
Ito, Takao , & Ito, Tsutomu , & Matsuno, Seigo, & Mehta, Rajiv, & Sakamoto , Makoto (2021). “Identifying the Determinants of Michinoeki Performance,”. Journal of Robotics, Networking and Artificial Life, 8(3), 165–169..
Ito, T., & Tagawa, S. , & Matsuno, S., & Uchida, Y., & Mehta, Rajiv, & Sakamoto, M., & Ikeda , S. (2021). “An Analysis of Network Structure in Mazda’s Yokokai using the DEC Spatial Model.”. International Journal of Mathematics and Computers in Simulation, 15(November), 74-78..
SHOW MORE
Ito, Takao, & Ito, Tsutomu, & Mehta, Rajiv, & Matsuno, Seigo, & Sakamoto, Makoto (2021). “Predicting the State of Interfirm Relationships: An Empirical Investigation Using Integrative Forecasting Techniques,”. Journal of Advances in Artificial Life Robotics, 1(4 (March)), 174-179.
Anderson, Rolph E., & Christ, Paul F., & Dubinsky, Alan J., & Mehta, Rajiv, & Cohen, Alex H. (2020). “Provenance, Evolution, and Transition of Personal Selling and Sales Management to Strategic Marketing Channel Management”. Journal of Marketing Channels, 26(1), 28-42..
Ito, Tsutomu , & Takahashi, Katsuhiko , & Morikawa, Katsumi , & Ito, Takao , & Mehta, Rajiv, & Matsuno, Seigo, & Sakamoto , Makoto (2017). “Fragility in Network Systems: An Empirical Investigation,”. Journal of Robotics, Networking and Artificial Life, Atlantis Press, 4(1), 81-86.
Ito, Tsutomu , & Takahashi, Katsuhiko , & Morikawa, Katsumi , & Ito, Takao , & Mehta, Rajiv, & Sakamoto, Makoto , & Ikeda, Satoshi (2016). “Momentum and Its Implications in Corporate Management,”. Journal of Robotics, Networks and Artificial Life, Atlantis Press, 2(4), 272-275.
Ito, Takao, & Ito, Tsutomu , & Takahashi, Katsuhiko , & Sakamoto, Makoto , & Ikeda, Satoshi , & Mehta, Rajiv (2015). “An Empirical Research on Inter-firm Capital Relationship in Yokokai Using IDE Spatial Model”. Journal of Robotics, Networks and Artificial Life, Atlantis Press, 2(September), 125-130.
Ito, Takao, & Ito, Tsutomu , & Takahashi, Katsuhiko , & Mehta, Rajiv, & Sakamoto, Makato, & Ikeda, Satoshi (2015). “Euclidean Distance and Corporate Performance in the DEC Spatial Model, . International Journal Of Economics and Statistics, North Atlantic University Union , 3(September), 102-109.
Ito, Takao, & Mehta, Rajiv, & Ito, Tsutomu, & Sakamoto, Makoto , & Ikeda, Satoshi , & Matsuno, Seigo , & Takahashi , Katsuhiko (2015). “Inter-firm Transactional Relationships in Yokokai: An Empirical Investigation Using the IDE Spatial Model”. International Journal Of Mathematical Models And Methods In Applied Sciences, North Atlantic University Union , 9(September), 463-472..
Ito, Takao, & Sakamoto, Makoto , & Ikeda, Satoshi , & Mehta, Rajiv (2014). “A Comparative Study of Inter-firm Transactional Relationship between Kyohokai and Yokokai”. Journal of Robotics, Networking and Artificial Life, Atlantis Press, 1(December), 179-183..
Sakamoto, Makoto , & Ikeda, Satoshi , & Ito, Takao, & Mehta, Rajiv, & Matsuno, Seigo , & Tagawa, Shinya , & Berdonosov , Victor (2014). “An Empirical Examination of Inter-firm Capital Relationships in Mazda’s Yokokai using the IDE Spatial Model”. Journal of Robotics, Networking and Artificial Life, Atlantis Press, 1(September), 150-154. .
Ito, Takao, & Sakamoto, Makoto , & Mehta, Rajiv, & Ikeda, Satoshi (2014). “Examining Inter-firm Relationships Using Network-Based DEA: A Case Study of Mazda Yokokai”. International Journal Of Mathematical Models And Methods In Applied Sciences, North Atlantic University Union , 8(September), 516-520..
Dubas, Khalid , & Dubas, Saeed , & Mehta, Rajiv (2014). “Theories of Justice and Moral Behavior”. Journal of Legal, Ethical and Regulatory Issues, Allied Academies, 17(September), 17-35..
Anderson, Rolph E., & Swaminathan, Srinivasan, & Mehta, Rajiv (2014). “Prospering in Tough Economic Times Through Customer Loyalty”. International Journal of Management and Economics, 41(January-March), 8-22.
Mehta, Rajiv, & Ito, Takao, & Mazur, Jolanta, & Anderson , Rolph E. (2013). “Determinants and Consequences of Cooperation in International Strategic Distribution Channel Alliances”. Contemporary Management Research , 9((4, December)), 363-368. .
Anderson, Rolph E., & Swaminathan, Srinivasan , & Mehta, Rajiv (2013). “How To Drive Customer Satisfaction” . MIT Sloan Management Review , 54(4 (Summer)), 13-15.
Mehta, Rajiv, & Anderson, Rolph E., & Ito, Takao, & Mazur, Jolanta (2012). “Outcome- and Behavior-Based Performance Assessment of Sales Managers: The Influence of Hierarchical Level”. International Journal of Management and Economics, 36(December), 51-69.
Tagawa, S., & Ito, Takao, & Mehta, Rajiv, & Passerini, Katia, & Voges, K., & Sakamoto, Makoto (2012). “Organizational Structure of Mazda’s Keiretsu: A Graph Theoretic Analysis.”. Artificial Life and Robotics, 16(4 (February)), 455-459..
Ito, Takao, & Niki, E., & Takida, R., & Mehta, Rajiv, & Passerini, Katia, & Sakamoto, Makoto (2011). “Transactions and Cross Shareholdings in Mazda’s Keiretsu: A Centrality Analysis.” . Artificial Life and Robotics, 16(3 (December)), 297-300..
Ito, Takao, & Takida, R., & Matsuno, Seigo, & Mehta, Rajiv, & Ishida, Y., & Sakamoto, Makoto (2011). “An Analysis of Firm Capacity in Mazda’s Keiretsu.” . Artificial Life and Robotics, 16(2 (September)), 248-252..
Dubas, Khalid, & Hershey, Lewis, & Nijhawan, Inder, & Mehta, Rajiv (2011). “Breakeven and Profitability Analyses in Marketing Management Using R Language.”. Innovative Marketing, 11(3 (September)), 51-61.
Mehta, Rajiv, & Anderson, Rolph E., & Dubinsky, Alan J., & Mazur, Jolanta, & Polsa, Pia (2011). “Managing Channel Partner Relationships: A Cross-National Study” . Journal of Global Marketing, 24(2), 105-124.
Fisher, Caroline, & Elrod, Cassie , & Mehta, Rajiv (2011). "A Replication to Validate and Improve a Measurement Instrument for Deming’s Fourteen Points". International Journal of Quality and Reliability Management, 28(3), 328-358.
Ito, Takao, & Tagawa, Shinya , & Makoto, Sakamoto, & Mehta, Rajiv, & Lu , Shu Quan (2010). “An Analysis of Limit Cycle and Velocity History in Mazda’s Keiretsu”. Artificial Life and Robotics, 15(4), 389-394.
Ito, Takao, & Matsuno, Seigo , & Xia, Zengyu , & Sakamoto, Makoto , & Mehta, Rajiv (2010). "An Analysis of Interactive Influence in Mazda’s Yokokai Keiretsu". Artificial Life and Robotics, 15(3), 249-252.
Mehta, Rajiv, & Anderson, Rolph E., & Dubinsky, Alan J., & Polsa, Pia, & Mazur, Jolanta (2010). "Managing International Distribution Channel Partners: A Cross Cultural Approach". Journal of Marketing Channels, 17(2), 89-117.
Rapp, William V, & Mehta, Rajiv (2008). Toyota Motor Company: An Environmental and Strategic Marketing Assessment for Hybrid and Renewable Energy Resource Automobiles. The International Journal of Technology, Knowledge and Society, 4(3), 103-111.
Mehta, Rajiv, & Polsa, Pia, & Mazur, Jolanta, & Xiucheng, Fan , & Dubinsky, Alan J. (2006). “Strategic Alliances in International Distribution Channels”. Journal of Business Research, 59(October), 1094-1104.
Mehta, Rajiv, & Larsen, Trina, & Rosenbloom, Bert, & Ganitsky , Joseph (2006). “Impact of Cultural Distance in U.S. Business-to-Business Marketing Channel Strategic Alliances.”. Industrial Marketing Management, 35(2), 156-165.
Rapp, William V, & Mehta, Rajiv (2006). Dendrite International, Inc.: Entering the Central and East European Market. E-Business Review, V!,
Anderson, Rolph E., & Christ, Paul F., & Dubinsky, Alan J., & Mehta, Rajiv, & Cohen, Alex H. (2020). “Provenance, Evolution, and Transition of Personal Selling and Sales Management to Strategic Marketing Channel Management”. Journal of Marketing Channels, 26(1), 28-42..
Ito, Tsutomu , & Takahashi, Katsuhiko , & Morikawa, Katsumi , & Ito, Takao , & Mehta, Rajiv, & Matsuno, Seigo, & Sakamoto , Makoto (2017). “Fragility in Network Systems: An Empirical Investigation,”. Journal of Robotics, Networking and Artificial Life, Atlantis Press, 4(1), 81-86.
Ito, Tsutomu , & Takahashi, Katsuhiko , & Morikawa, Katsumi , & Ito, Takao , & Mehta, Rajiv, & Sakamoto, Makoto , & Ikeda, Satoshi (2016). “Momentum and Its Implications in Corporate Management,”. Journal of Robotics, Networks and Artificial Life, Atlantis Press, 2(4), 272-275.
Ito, Takao, & Ito, Tsutomu , & Takahashi, Katsuhiko , & Sakamoto, Makoto , & Ikeda, Satoshi , & Mehta, Rajiv (2015). “An Empirical Research on Inter-firm Capital Relationship in Yokokai Using IDE Spatial Model”. Journal of Robotics, Networks and Artificial Life, Atlantis Press, 2(September), 125-130.
Ito, Takao, & Ito, Tsutomu , & Takahashi, Katsuhiko , & Mehta, Rajiv, & Sakamoto, Makato, & Ikeda, Satoshi (2015). “Euclidean Distance and Corporate Performance in the DEC Spatial Model, . International Journal Of Economics and Statistics, North Atlantic University Union , 3(September), 102-109.
Ito, Takao, & Mehta, Rajiv, & Ito, Tsutomu, & Sakamoto, Makoto , & Ikeda, Satoshi , & Matsuno, Seigo , & Takahashi , Katsuhiko (2015). “Inter-firm Transactional Relationships in Yokokai: An Empirical Investigation Using the IDE Spatial Model”. International Journal Of Mathematical Models And Methods In Applied Sciences, North Atlantic University Union , 9(September), 463-472..
Ito, Takao, & Sakamoto, Makoto , & Ikeda, Satoshi , & Mehta, Rajiv (2014). “A Comparative Study of Inter-firm Transactional Relationship between Kyohokai and Yokokai”. Journal of Robotics, Networking and Artificial Life, Atlantis Press, 1(December), 179-183..
Sakamoto, Makoto , & Ikeda, Satoshi , & Ito, Takao, & Mehta, Rajiv, & Matsuno, Seigo , & Tagawa, Shinya , & Berdonosov , Victor (2014). “An Empirical Examination of Inter-firm Capital Relationships in Mazda’s Yokokai using the IDE Spatial Model”. Journal of Robotics, Networking and Artificial Life, Atlantis Press, 1(September), 150-154. .
Ito, Takao, & Sakamoto, Makoto , & Mehta, Rajiv, & Ikeda, Satoshi (2014). “Examining Inter-firm Relationships Using Network-Based DEA: A Case Study of Mazda Yokokai”. International Journal Of Mathematical Models And Methods In Applied Sciences, North Atlantic University Union , 8(September), 516-520..
Dubas, Khalid , & Dubas, Saeed , & Mehta, Rajiv (2014). “Theories of Justice and Moral Behavior”. Journal of Legal, Ethical and Regulatory Issues, Allied Academies, 17(September), 17-35..
Anderson, Rolph E., & Swaminathan, Srinivasan, & Mehta, Rajiv (2014). “Prospering in Tough Economic Times Through Customer Loyalty”. International Journal of Management and Economics, 41(January-March), 8-22.
Mehta, Rajiv, & Ito, Takao, & Mazur, Jolanta, & Anderson , Rolph E. (2013). “Determinants and Consequences of Cooperation in International Strategic Distribution Channel Alliances”. Contemporary Management Research , 9((4, December)), 363-368. .
Anderson, Rolph E., & Swaminathan, Srinivasan , & Mehta, Rajiv (2013). “How To Drive Customer Satisfaction” . MIT Sloan Management Review , 54(4 (Summer)), 13-15.
Mehta, Rajiv, & Anderson, Rolph E., & Ito, Takao, & Mazur, Jolanta (2012). “Outcome- and Behavior-Based Performance Assessment of Sales Managers: The Influence of Hierarchical Level”. International Journal of Management and Economics, 36(December), 51-69.
Tagawa, S., & Ito, Takao, & Mehta, Rajiv, & Passerini, Katia, & Voges, K., & Sakamoto, Makoto (2012). “Organizational Structure of Mazda’s Keiretsu: A Graph Theoretic Analysis.”. Artificial Life and Robotics, 16(4 (February)), 455-459..
Ito, Takao, & Niki, E., & Takida, R., & Mehta, Rajiv, & Passerini, Katia, & Sakamoto, Makoto (2011). “Transactions and Cross Shareholdings in Mazda’s Keiretsu: A Centrality Analysis.” . Artificial Life and Robotics, 16(3 (December)), 297-300..
Ito, Takao, & Takida, R., & Matsuno, Seigo, & Mehta, Rajiv, & Ishida, Y., & Sakamoto, Makoto (2011). “An Analysis of Firm Capacity in Mazda’s Keiretsu.” . Artificial Life and Robotics, 16(2 (September)), 248-252..
Dubas, Khalid, & Hershey, Lewis, & Nijhawan, Inder, & Mehta, Rajiv (2011). “Breakeven and Profitability Analyses in Marketing Management Using R Language.”. Innovative Marketing, 11(3 (September)), 51-61.
Mehta, Rajiv, & Anderson, Rolph E., & Dubinsky, Alan J., & Mazur, Jolanta, & Polsa, Pia (2011). “Managing Channel Partner Relationships: A Cross-National Study” . Journal of Global Marketing, 24(2), 105-124.
Fisher, Caroline, & Elrod, Cassie , & Mehta, Rajiv (2011). "A Replication to Validate and Improve a Measurement Instrument for Deming’s Fourteen Points". International Journal of Quality and Reliability Management, 28(3), 328-358.
Ito, Takao, & Tagawa, Shinya , & Makoto, Sakamoto, & Mehta, Rajiv, & Lu , Shu Quan (2010). “An Analysis of Limit Cycle and Velocity History in Mazda’s Keiretsu”. Artificial Life and Robotics, 15(4), 389-394.
Ito, Takao, & Matsuno, Seigo , & Xia, Zengyu , & Sakamoto, Makoto , & Mehta, Rajiv (2010). "An Analysis of Interactive Influence in Mazda’s Yokokai Keiretsu". Artificial Life and Robotics, 15(3), 249-252.
Mehta, Rajiv, & Anderson, Rolph E., & Dubinsky, Alan J., & Polsa, Pia, & Mazur, Jolanta (2010). "Managing International Distribution Channel Partners: A Cross Cultural Approach". Journal of Marketing Channels, 17(2), 89-117.
Rapp, William V, & Mehta, Rajiv (2008). Toyota Motor Company: An Environmental and Strategic Marketing Assessment for Hybrid and Renewable Energy Resource Automobiles. The International Journal of Technology, Knowledge and Society, 4(3), 103-111.
Mehta, Rajiv, & Polsa, Pia, & Mazur, Jolanta, & Xiucheng, Fan , & Dubinsky, Alan J. (2006). “Strategic Alliances in International Distribution Channels”. Journal of Business Research, 59(October), 1094-1104.
Mehta, Rajiv, & Larsen, Trina, & Rosenbloom, Bert, & Ganitsky , Joseph (2006). “Impact of Cultural Distance in U.S. Business-to-Business Marketing Channel Strategic Alliances.”. Industrial Marketing Management, 35(2), 156-165.
Rapp, William V, & Mehta, Rajiv (2006). Dendrite International, Inc.: Entering the Central and East European Market. E-Business Review, V!,
COLLAPSE
Conference Proceeding
“Narcissism, Leadership, Societal Culture and Firm Performance: A Cross-National Study of American, Chinese and Polish Firms.”
Northeast Decision Sciences Institute, April 7-9, 2022, Newark, NJ, April (2nd Quarter/Spring) 2022
“Determining the Efficiency of Japanese Michinoeki: An Empirical Investigation,”
In Proceedings of The 2022 International Conference on Artificial Life and Robotics,, January (1st Quarter/Winter) 2022
“Research on Prediction of Inter-firm Relationships.”
Proceedings of The 2020 International Conference on Artificial Life And Robotics, January (1st Quarter/Winter) 2020
“A Robotic Relationship Analysis between Transaction Network and Cross-shareholding Network in Yokokai.”
Proceedings of The 2019 International Conference on Artificial Life And Robotics, January (1st Quarter/Winter) 2019
“Measuring Fragility and its Implications in Network Systems”
Proceedings of The 2017 International Conference on Artificial Life And Robotics, January (1st Quarter/Winter) 2017
Northeast Decision Sciences Institute, April 7-9, 2022, Newark, NJ, April (2nd Quarter/Spring) 2022
“Determining the Efficiency of Japanese Michinoeki: An Empirical Investigation,”
In Proceedings of The 2022 International Conference on Artificial Life and Robotics,, January (1st Quarter/Winter) 2022
“Research on Prediction of Inter-firm Relationships.”
Proceedings of The 2020 International Conference on Artificial Life And Robotics, January (1st Quarter/Winter) 2020
“A Robotic Relationship Analysis between Transaction Network and Cross-shareholding Network in Yokokai.”
Proceedings of The 2019 International Conference on Artificial Life And Robotics, January (1st Quarter/Winter) 2019
“Measuring Fragility and its Implications in Network Systems”
Proceedings of The 2017 International Conference on Artificial Life And Robotics, January (1st Quarter/Winter) 2017
SHOW MORE
“Momentum and Its Implications in Corporate Management,”
In Proceedings of The 2016 International Conference on Artificial Life And Robotics, January (1st Quarter/Winter) 2016
“Inter-Firm Transactional Relationship in Yokokai using IDE Spatial Model: An Empirical Investigation.”
In New Developments in Pure and Applied Mathematics, Proceedings of the 2015 International Conference on Mathematical Methods, Mathematical Models and Simulation in Science and Engineering, March 2015
“An Empirical Research of Inter-firm Capital Relationship in Yokokai Using IDE Spatial Model.”
Proceedings of The 2015 International Conference on Artificial Life and Robotics,, January (1st Quarter/Winter) 2015
“A Comparative Study of Inter-firm Transactional Relationship between Kyohokai and Yokokai”
Proceedings of The 2014 International Conference on Artificial Life and Robotics, January (1st Quarter/Winter) 2014
“An Empirical Examination of Inter-firm Capital Relationships in Mazda’s Yokokai Using the IDE Spatial Model”
Proceedings of The 2014 International Conference on Artificial Life and Robotics, January (1st Quarter/Winter) 2014
“An Analysis of Network Structure in Mazda’s Yokokai Using the DEC Spatial Model”
Proceedings of the 2013 International Conference on Business, Administration, Marketing and Economics, September 2013
“A Research on Inter-firms Relationship Using Network-Based DEA-A Case Study of Mazda Yokokai”
Proceedings of the 2nd International Conference on Integrated Systems and Management for Energy, Development, Environment and Health, April (2nd Quarter/Spring) 2013
“An Analysis of Inter-firms Distances and Corporate Performance Using DEC Spatial Model”
Proceedings of the 2nd International Conference on Integrated Systems and Management for Energy, Development, Environment and Health, April (2nd Quarter/Spring) 2013
“Measuring Efficiency of Firms in Yokokai Using the IDCBI Spatial Model”
Proceedings of the 2nd International Conference on Integrated Systems and Management for Energy, Development, Environment and Health, April (2nd Quarter/Spring) 2013
“Determinants and Consequences of Cooperation in International Strategic Distribution Channel Alliances”
Proceedings of the International Conference of Marketing Studies, July (3rd Quarter/Summer) 2012
“An Evaluation of the Tablet Computers Market Based on Their Characteristics.”
Allied Academies International Conference/ Allied Academies Inc, April (2nd Quarter/Spring) 2012
“Breakeven and Profitability Analyses Using Linear and Quadratic Profit Functions.”
Allied Academies International Conference/ Allied Academies Inc, April (2nd Quarter/Spring) 2010
“General Guidelines for New Product Development and Launch.”
Allied Academies International Conference/ Allied Academies Inc, April (2nd Quarter/Spring) 2010
"New Product Development Guidelines for an Entrepreneur"
Allied Academies International Conference/ Allied Academies Inc, April (2nd Quarter/Spring) 2009
“Determining the Synergistic Effects of Marketing Strategies.”
15th International Conference on Recent Advances in Retailing and Consumer Services Science, July (3rd Quarter/Summer) 2008
“The Foundations of Sales Force Management."
April (2nd Quarter/Spring) 2008
“Sales Managers Performance Appraisal: An Empirical Investigation.”
Global Marketing Conference on Marketing in The Dynamic Global World, March 2008
“Relationship Between Demographics and Online Trust”
In Proceedings of the 5th International Business Research Conference, April (2nd Quarter/Spring) 2007
“International Distribution Channel Leadership Style and the Role of National Culture.”
Proceedings of the Euromarketing Conference on Company Strategies in the European Market, October (4th Quarter/Autumn) 2005
“Strategic Alliances in International Distribution Channels.”
Proceedings of Company Sustainable Development and its Relations with Stakeholders, October (4th Quarter/Autumn) 2005
In Proceedings of The 2016 International Conference on Artificial Life And Robotics, January (1st Quarter/Winter) 2016
“Inter-Firm Transactional Relationship in Yokokai using IDE Spatial Model: An Empirical Investigation.”
In New Developments in Pure and Applied Mathematics, Proceedings of the 2015 International Conference on Mathematical Methods, Mathematical Models and Simulation in Science and Engineering, March 2015
“An Empirical Research of Inter-firm Capital Relationship in Yokokai Using IDE Spatial Model.”
Proceedings of The 2015 International Conference on Artificial Life and Robotics,, January (1st Quarter/Winter) 2015
“A Comparative Study of Inter-firm Transactional Relationship between Kyohokai and Yokokai”
Proceedings of The 2014 International Conference on Artificial Life and Robotics, January (1st Quarter/Winter) 2014
“An Empirical Examination of Inter-firm Capital Relationships in Mazda’s Yokokai Using the IDE Spatial Model”
Proceedings of The 2014 International Conference on Artificial Life and Robotics, January (1st Quarter/Winter) 2014
“An Analysis of Network Structure in Mazda’s Yokokai Using the DEC Spatial Model”
Proceedings of the 2013 International Conference on Business, Administration, Marketing and Economics, September 2013
“A Research on Inter-firms Relationship Using Network-Based DEA-A Case Study of Mazda Yokokai”
Proceedings of the 2nd International Conference on Integrated Systems and Management for Energy, Development, Environment and Health, April (2nd Quarter/Spring) 2013
“An Analysis of Inter-firms Distances and Corporate Performance Using DEC Spatial Model”
Proceedings of the 2nd International Conference on Integrated Systems and Management for Energy, Development, Environment and Health, April (2nd Quarter/Spring) 2013
“Measuring Efficiency of Firms in Yokokai Using the IDCBI Spatial Model”
Proceedings of the 2nd International Conference on Integrated Systems and Management for Energy, Development, Environment and Health, April (2nd Quarter/Spring) 2013
“Determinants and Consequences of Cooperation in International Strategic Distribution Channel Alliances”
Proceedings of the International Conference of Marketing Studies, July (3rd Quarter/Summer) 2012
“An Evaluation of the Tablet Computers Market Based on Their Characteristics.”
Allied Academies International Conference/ Allied Academies Inc, April (2nd Quarter/Spring) 2012
“Breakeven and Profitability Analyses Using Linear and Quadratic Profit Functions.”
Allied Academies International Conference/ Allied Academies Inc, April (2nd Quarter/Spring) 2010
“General Guidelines for New Product Development and Launch.”
Allied Academies International Conference/ Allied Academies Inc, April (2nd Quarter/Spring) 2010
"New Product Development Guidelines for an Entrepreneur"
Allied Academies International Conference/ Allied Academies Inc, April (2nd Quarter/Spring) 2009
“Determining the Synergistic Effects of Marketing Strategies.”
15th International Conference on Recent Advances in Retailing and Consumer Services Science, July (3rd Quarter/Summer) 2008
“The Foundations of Sales Force Management."
April (2nd Quarter/Spring) 2008
“Sales Managers Performance Appraisal: An Empirical Investigation.”
Global Marketing Conference on Marketing in The Dynamic Global World, March 2008
“Relationship Between Demographics and Online Trust”
In Proceedings of the 5th International Business Research Conference, April (2nd Quarter/Spring) 2007
“International Distribution Channel Leadership Style and the Role of National Culture.”
Proceedings of the Euromarketing Conference on Company Strategies in the European Market, October (4th Quarter/Autumn) 2005
“Strategic Alliances in International Distribution Channels.”
Proceedings of Company Sustainable Development and its Relations with Stakeholders, October (4th Quarter/Autumn) 2005
COLLAPSE
Other
Digital Multimedia PowerPoint Video Lectures to Accompany “Sales Force Management.”
John Wiley & Sons, November 2020
Multimedia PowerPoint Supplements to Accompany “Sales Force Management.”
John Wiley & Sons, November 2020
Test Bank to Accompany “Sales Force Management.”
John Wiley & Sons, November 2020
Multimedia PowerPoint Supplements to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Kendall Hunt Publishing Company, January (1st Quarter/Winter) 2014
Test Bank to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Kendall Hunt Publishing Company, January (1st Quarter/Winter) 2014
John Wiley & Sons, November 2020
Multimedia PowerPoint Supplements to Accompany “Sales Force Management.”
John Wiley & Sons, November 2020
Test Bank to Accompany “Sales Force Management.”
John Wiley & Sons, November 2020
Multimedia PowerPoint Supplements to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Kendall Hunt Publishing Company, January (1st Quarter/Winter) 2014
Test Bank to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Kendall Hunt Publishing Company, January (1st Quarter/Winter) 2014
SHOW MORE
Multimedia PowerPoint Supplements to Accompany “Sales Management: Building Customer Relationships and Partnerships.”
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2009
Multimedia PowerPoint Supplements to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2007
Test Bank to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2007
Video Guide to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2007
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2009
Multimedia PowerPoint Supplements to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2007
Test Bank to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2007
Video Guide to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2007
COLLAPSE
Instructor's Manual
Instructor’s Resource Manual to Accompany “Sales Force Management.”
John Wiley & Sons. , November 2020
Instructor’s Resource Manual to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Kendall Hunt Publishing Company, January (1st Quarter/Winter) 2014
Instructor’s Resource Manual to Accompany “Sales Management: Building Customer Relationships and Partnerships.”
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2009
Instructor’s Resource Manual to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2007
John Wiley & Sons. , November 2020
Instructor’s Resource Manual to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Kendall Hunt Publishing Company, January (1st Quarter/Winter) 2014
Instructor’s Resource Manual to Accompany “Sales Management: Building Customer Relationships and Partnerships.”
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2009
Instructor’s Resource Manual to Accompany “Personal Selling: Building Customer Relationships and Partnerships.”
Houghton-Mifflin (Now CENGAGE Learning), January (1st Quarter/Winter) 2007
Chapter
Viola, Danielle, & Rapp, William, & Mehta, Rajiv (2013). “The US Housing Market Bubble: An Environmental and Strategic Marketing Analysis.” In Boil, Bubble, Toil And Trouble: An Analytical Exploration Of Bubbles., William Rapp (Ed.), Amazon. (pp. 219-276). New York, NY: Amazon
Rapp, William V, & Yan, Zhipeng, & Somers, Mark, & Mehta, Rajiv, & Xu, Wei, & Ehrlich, Michael A., & Chou, Porchiung B. (2013). Boil, Bubble Toil And Trouble, Kindle Direct Publishing . Kindle Direct Publishing
Viola, Danielle, & Rapp, William V, & Mehta, Rajiv (2013). Marketing Bubbles, William V Rapp (Ed.), Kindle Direct Publishing. Seattle, WA: Kindle Direct Publishing
Rapp, William V, & Yan, Zhipeng, & Somers, Mark, & Mehta, Rajiv, & Xu, Wei, & Ehrlich, Michael A., & Chou, Porchiung B. (2013). Boil, Bubble Toil And Trouble, Kindle Direct Publishing . Kindle Direct Publishing
Viola, Danielle, & Rapp, William V, & Mehta, Rajiv (2013). Marketing Bubbles, William V Rapp (Ed.), Kindle Direct Publishing. Seattle, WA: Kindle Direct Publishing